On September 19, 2025, Ho Chi Minh City Book Distribution Corporation – FAHASA officially inaugurated FAHASA Hung Yen Bookstore, marking its 20th bookstore in the Northern market. More than just a shopping venue, it is also a new cultural destination for the local book-loving community.
Ho Chi Minh City Book Distribution Corporation – FAHASA officially opened and put into operation FAHASA Hung Yen Bookstore, located on the 2nd floor of Vincom Mega Mall Ocean City, To Quyen Street, Nghia Tru Commune, Hung Yen Province. Covering nearly 1,000 m², this is the 20th FAHASA-branded bookstore in the Northern region and one of the most prominent new cultural – entertainment destinations on the local book distribution map.
The interior of FAHASA Hung Yen Bookstore is designed in a modern, youthful, and friendly style, offering customers a completely new cultural shopping experience. The display areas are arranged scientifically, meeting the diverse needs of all age groups – from students and families to office workers and tourists.
Here, more than 60,000 carefully curated book titles are classified into various categories: Vietnamese literature, foreign books, textbooks and reference materials, comics, life skills books, and foreign language learning books. In addition, the bookstore also offers more than 40,000 stationery items, school supplies, children’s toys, souvenirs, and premium gifts. All products are selected from reputable domestic and international brands, ensuring quality, aesthetics, and reasonable prices.
A highlight of the bookstore’s space is the thematic book display areas, which are creatively and interactively designed, such as: “Timeless Classics”, “Nguyen Nhat Anh Collection”, “Mind Training – Emotional Balance”, “Autumn Bookshelf”, and “Horror & Detective Bookshelf”. These spaces not only inspire the reading habit but also provide profound cultural and educational value to the community.
Furthermore, FAHASA Hung Yen leaves its own mark during festivals with well-curated seasonal display areas. Products such as Mid-Autumn lanterns, Halloween masks and accessories, Christmas gifts, and Tet decorations are continuously updated to suit each time of the year, creating a festive and inviting atmosphere for customers.
To keep up with youth consumption trends, the bookstore also quickly updates popular product lines such as Blind Box, Baby Tree, Minecraft, and MrBeast merchandise. These products are prominently displayed in the shopping space and carefully selected to match the tastes and dynamic lifestyle of today’s young customers.
This significant investment in space, products, and services demonstrates FAHASA’s commitment to sustainable development in its nearly 50-year journey of promoting reading culture in Vietnam. With the slogan “Spreading Knowledge – Serving the Community”, FAHASA is not only a bookselling enterprise but also a cultural organization with the mission of enhancing the spiritual life of people across the country.
Following the opening of FAHASA Hung Yen Bookstore, FAHASA announced its retail expansion strategy, planning to inaugurate five new bookstores within just 30 days in Q4/2025, specifically:
- September 19, 2025: FAHASA Hung Yen (nearly 1,000 m²)
- September 26, 2025: FAHASA Thuan An – Ho Chi Minh City (nearly 800 m²)
- October 6, 2025: FAHASA Tan An – Tay Ninh (nearly 800 m²)
- October 8, 2025: FAHASA Vu Yen – Hai Phong (nearly 1,000 m²)
- Late October 2025: FAHASA Phan Huy Ich – Ho Chi Minh City (nearly 400 m²)
This unprecedented series of events demonstrates FAHASA’s capacity for rapid and effective implementation and its strategic vision in expanding its distribution network while better meeting the growing demand for knowledge and entertainment nationwide.
On the occasion of opening these new bookstores, FAHASA launches attractive promotions: discounts of 10% to 50% on thousands of products in books, stationery, toys, souvenirs, and more. Customers with bills of 300,000 VND or more will also have the chance to receive special gifts from FAHASA.
In Hung Yen Province, FAHASA has gradually built a clear brand presence through bookstores such as FAHASA Pho Hien, which opened in June 2025. The grand opening of FAHASA Hung Yen Bookstore is not only a step forward in market expansion but also a reaffirmation of the company’s commitment to accompanying the local cultural and educational development.
FAHASA Hung Yen is not just a shopping destination but also a space for connecting knowledge and inspiration for the community. It will be an ideal place for students to find study materials, a weekend meeting spot for families, and an exciting discovery space for book lovers who appreciate a modern, friendly reading culture environment.
In an increasingly competitive retail market, FAHASA’s continuous expansion and innovation of its bookstore system is clear proof of the brand’s determination and correct strategy over nearly five decades of development. FAHASA Hung Yen Bookstore represents a strategic move, playing an important role in spreading reading culture to every region and generation of Vietnamese readers.
Source: Doanh Nhan Viet Nam
