The “Merry Christmas – Welcome New Year” program is being organized on a large scale across the entire network of 130 FAHASA bookstores nationwide, running from now until January 4, 2026. The program offers a wide variety of products, attractive promotions, and numerous engaging activities for customers.
A significant highlight of the program is the ceremonial lighting of a Christmas tree over 5 meters tall, accompanied by an artistic snowfall lighting display and melodious Christmas music. With many interactive, experiential activities, this creates an ideal destination for young people and families to enjoy the Christmas season and welcome the New Year.
For more details, readers are invited to refer to the source: HTV9.




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