In mid-December, the Christmas atmosphere has become vibrant throughout Ho Chi Minh City’s neighborhoods. Many residents and families are eagerly participating in early shopping activities and enjoying festive spaces. This lively ambiance is ushering in a colorful and emotional Christmas season for the city’s people.
To meet the rising shopping demand during the year-end period, FAHASA Corporation is implementing the “Celebrate Christmas – Welcome the New Year 2026” program from December 1, 2025, to January 4, 2026, at all 130 FAHASA bookstores nationwide. This year’s program is organized on a large scale, with the participation of numerous domestic and international suppliers and publishers, offering a wide range of products, attractive promotions, and a series of customer-oriented activities.
On December 13, 2025, the opening ceremony of the “Celebrate Christmas – Welcome the New Year 2026” program was held at FAHASA Tan Dinh Bookstore, 387-389 Hai Ba Trung Street, Xuan Hoa Ward, Ho Chi Minh City.
Related posts
A Formidable Rival in the Mid-Autumn Mooncake “Race”
During the Mid-Autumn Festival, Vietnamese publishers and bookstores are experimenting with new ways to bring book content into products, services, and experiential activities. A mooncake gift box is designed to resemble an oversized book. Inside are a copy of Mario Puzo’s novel The Godfather and four mooncakes. Priced at around VND 1 million, the product was developed by a Vietnamese book company. Beyond selling books, many publishers and book distributors in Vietnam are also developing products, services, and experiences tied to special occasions throughout the year, with the Mid-Autumn Festival being a notable example. Bookstores Sell Mooncakes Speaking with Tri...
Celebrating FAHASA’s 50-Year Journey of Growth and Development (August 6, 1976 – August 6, 2026)
On the morning of August 6, 2026, at THISKYHALL Convention Center, Ho Chi Minh City Book Distribution Corporation – FAHASA solemnly held its 50th Anniversary Celebration (1976–2026), marking a significant milestone in the company’s journey of establishment, growth, development, and service to the community. On this meaningful occasion, FAHASA was honored to receive the First-Class Labor Order, along with other prestigious awards and commendations from the Party, the State, and the Government. These honors recognize FAHASA’s persistent efforts and significant contributions to business development, the promotion of reading culture, and community service. As part of the anniversary celebration, Mr. Pham...
FAHASA – Hành Trình 50 Năm Phục Vụ Cộng Đồng, Lan Tỏa Tri Thức
Over the course of 50 years of establishment and development, FAHASA has remained steadfast in its mission of “Serving the Community – Spreading Knowledge,” continuously innovating and growing to bring books and knowledge closer to readers. During its 20 years of operation under the joint-stock company model (2006–2025), FAHASA achieved many remarkable results. In 2025, the Company recorded revenue of VND 4.228 trillion, representing a tenfold increase compared with 2005. Profit and contributions to the State Budget increased by more than 30 times; the number of bookstores grew tenfold; total retail space expanded fifteenfold; the number of books and cultural...