A customer spent more than 30 million VND on Christmas decorations at the FAHASA bookstore in District 7 (Tan Hung Ward), as many bookstores in Ho Chi Minh City enter the festive season.
On the evening of December 17, FAHASA District 7 (Tan Hung Ward, Ho Chi Minh City) recorded a shopping bill worth over 30 million VND, covering a full set of decorations for the year-end holiday season.
According to a representative of the bookstore, the customer came with the intention of redecorating their home for Christmas and was assisted by staff in selecting items ranging from a Christmas tree, Santa Claus figures, and string lights to small accessories, all coordinated in a traditional style.
Due to the large quantity of goods, the customer was supported with home delivery. During this year’s festive season, the FAHASA bookstore system has simultaneously rolled out Christmas-themed spaces at major locations in Ho Chi Minh City such as FAHASA Tan Dinh, FAHASA Tan Phu, and FAHASA District 7. In addition to decorating giant Christmas trees, many locations also organize activities such as periodic artificial snow spraying and offer a wide variety of decorative items and gifts for sale.
In recent years, beyond books, bookstores have expanded their seasonal offerings to include greeting cards, Christmas tree ornaments, toys, and souvenirs. Many blind boxes, mini dolls, and mini LED lights are also displayed for customers to choose as Christmas gifts or for decorating personal spaces. Products are priced from a few tens of thousands to several million VND, depending on size and material.
According to observations from the FAHASA system, year-end shopping activity is heating up, with many shopping carts reaching high values ranging from several million to several tens of millions of VND, spanning books, stationery, and festive decoration items.
Related posts
Celebrating FAHASA’s 50-Year Journey of Growth and Development (August 6, 1976 – August 6, 2026)
On the morning of August 6, 2026, at THISKYHALL Convention Center, Ho Chi Minh City Book Distribution Corporation – FAHASA solemnly held its 50th Anniversary Celebration (1976–2026), marking a significant milestone in the company’s journey of establishment, growth, development, and service to the community. On this meaningful occasion, FAHASA was honored to receive the First-Class Labor Order, along with other prestigious awards and commendations from the Party, the State, and the Government. These honors recognize FAHASA’s persistent efforts and significant contributions to business development, the promotion of reading culture, and community service. As part of the anniversary celebration, Mr. Pham...
FAHASA – Hành Trình 50 Năm Phục Vụ Cộng Đồng, Lan Tỏa Tri Thức
Over the course of 50 years of establishment and development, FAHASA has remained steadfast in its mission of “Serving the Community – Spreading Knowledge,” continuously innovating and growing to bring books and knowledge closer to readers. During its 20 years of operation under the joint-stock company model (2006–2025), FAHASA achieved many remarkable results. In 2025, the Company recorded revenue of VND 4.228 trillion, representing a tenfold increase compared with 2005. Profit and contributions to the State Budget increased by more than 30 times; the number of bookstores grew tenfold; total retail space expanded fifteenfold; the number of books and cultural...
The Successors Behind a VND 4.2 Trillion Bookstore Empire
The leadership transition is taking place at a time when FAHASA is restructuring its operating model and accelerating the adoption of technology, while readers’ purchasing habits continue to evolve significantly. After 50 years of development, FAHASA’s bookstore network is entering a generational leadership transition. The responsibility of managing this multi-trillion-dong enterprise is gradually being handed over by Chairman Pham Minh Thuan to his two sons: Pham Nam Thang, Vice Chairman of the Board of Directors and General Director of FAHASA Retail, and Pham Minh Nhat Hung, Head of Marketing. This transition comes as FAHASA is undergoing a comprehensive operational restructuring...