On June 22, FAHASA Tân Định Bookstore became the center of attention, drawing a huge crowd of customers and fans as Ultraman ARC – the iconic Japanese superhero – made a live appearance and performed his legendary transformation right at the event.
An Unforgettable Experience for All Attendees:
- Ultraman ARC brought to life his famous transformation scene in the middle of the bookstore, recreating a cinematic moment in real life.

Hundreds of excited guests, from children to adults, cheered in delight. Long lines formed as fans eagerly waited to take photos, meet, and capture memorable moments with the galactic warrior.

Honored Guests in Attendance:
- FAHASA Representatives – the event organizer
- PLUS Representatives – strategic event partner
- Tsuburaya Productions Representatives – global manager of the Ultraman brand
- TAGGER Representatives – exclusive Ultraman license holder in Vietnam

A Unique Japanese Cultural Experience:
- In addition to the extraordinary performance, guests were immersed in a cultural display of officially licensed Ultraman merchandise, featuring a wide range of products, including card games, plush toys, and premium stationery.
- The Creative Workshop area welcomed enthusiastic participation from children, especially in the fun activity of making their own bookmarks.
- A lucky draw with attractive prizes also added excitement and energy to the event atmosphere.



A Milestone in Promoting Japanese Culture:
The “Ultraman ARC Transformation Performance” wasn’t just entertainment – it marked the opening of the “Japanese Books & Products Fair” currently taking place across the FAHASA bookstore network. This event reflects FAHASA’s ongoing effort to bring Japanese culture closer to Vietnamese readers and customers.

FAHASA would like to express our heartfelt gratitude to all customers who attended and to our partners who helped make this event a great success.
✨ The journey to discover Japanese culture continues at FAHASA, with many more exciting activities coming soon!
👉 Follow the FAHASA website and fan page to stay up-to-date on upcoming events!





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