On June 22, FAHASA Tân Định Bookstore became the center of attention, drawing a huge crowd of customers and fans as Ultraman ARC – the iconic Japanese superhero – made a live appearance and performed his legendary transformation right at the event.
An Unforgettable Experience for All Attendees:
- Ultraman ARC brought to life his famous transformation scene in the middle of the bookstore, recreating a cinematic moment in real life.
Hundreds of excited guests, from children to adults, cheered in delight. Long lines formed as fans eagerly waited to take photos, meet, and capture memorable moments with the galactic warrior.
Honored Guests in Attendance:
- FAHASA Representatives – the event organizer
- PLUS Representatives – strategic event partner
- Tsuburaya Productions Representatives – global manager of the Ultraman brand
- TAGGER Representatives – exclusive Ultraman license holder in Vietnam
A Unique Japanese Cultural Experience:
- In addition to the extraordinary performance, guests were immersed in a cultural display of officially licensed Ultraman merchandise, featuring a wide range of products, including card games, plush toys, and premium stationery.
- The Creative Workshop area welcomed enthusiastic participation from children, especially in the fun activity of making their own bookmarks.
- A lucky draw with attractive prizes also added excitement and energy to the event atmosphere.
A Milestone in Promoting Japanese Culture:
The “Ultraman ARC Transformation Performance” wasn’t just entertainment – it marked the opening of the “Japanese Books & Products Fair” currently taking place across the FAHASA bookstore network. This event reflects FAHASA’s ongoing effort to bring Japanese culture closer to Vietnamese readers and customers.
FAHASA would like to express our heartfelt gratitude to all customers who attended and to our partners who helped make this event a great success.
✨ The journey to discover Japanese culture continues at FAHASA, with many more exciting activities coming soon!
👉 Follow the FAHASA website and fan page to stay up-to-date on upcoming events!
Related posts
FAHASA and Cuu Long University Sign Cooperation Agreement, Expanding the Journey of Connecting Knowledge
Over the course of its 50-year journey of establishment and development, Ho Chi Minh City Book Distribution Corporation – FAHASA has not only affirmed its position as one of Vietnam’s leading book distributors, but has also continuously expanded its role as a bridge of knowledge, connecting publishers, educational institutions, businesses, and communities through initiatives in education, reading culture development, and human resource development. On September 10, 2026, at Cuu Long University, FAHASA and Cuu Long University officially signed a Memorandum of Understanding (MOU), marking a new milestone in university–business cooperation and opening up a wide range of practical collaborative opportunities...
Celebrating the 50th Anniversary of FAHASA (August 6, 1976 – August 6, 2026)
On August 6, 2026, the 50th Anniversary Celebration of Ho Chi Minh City Book Distribution Corporation – FAHASA was solemnly held at Thiskyhall Convention Center, Sala (10 Mai Chi Tho Street, An Khanh Ward, Ho Chi Minh City), marking a significant milestone of half a century of establishment, growth, and development. Over the past 50 years, FAHASA has steadily expanded its operations, becoming one of Vietnam’s leading enterprises in the distribution of books and cultural products. The achievements FAHASA celebrates today are the result of the sound leadership and strategic direction of the Company’s Board of Management, together with the...
FAHASA Celebrates Its 50th Anniversary, Reaffirming Its Mission of ‘Serving the Community – Spreading Knowledge’
On the morning of August 6, Ho Chi Minh City Book Distribution Corporation (FAHASA) held a ceremony to celebrate its 50th anniversary (August 6, 1976 – August 6, 2026) and receive the First-Class Labor Order. This significant milestone marks half a century of promoting knowledge and supporting the development of reading culture by one of Vietnam’s leading book distribution brands. The ceremony was attended by former State President Truong Tan Sang; former Vice State President Dang Thi Ngoc Thinh; Van Thi Bach Tuyet, Deputy Secretary of the Ho Chi Minh City Party Committee; Nguyen Manh Cuong, Vice Chairman of the...