From December 12, 2025 to January 4, 2026, FAHASA, in collaboration with Penguin Random House US, proudly presents Penguin Random House US Book Week at Nguyen Hue Bookstore – 40 Nguyen Hue Street, Saigon Ward, Ho Chi Minh City. The event aims to meet the learning and entertainment needs of readers while inspiring the love of reading among children and parents during the festive season.
About Penguin Random House US
Penguin Random House (PRH) is one of the world’s largest and most prestigious publishers, operating in more than 20 countries with headquarters in New York, USA. The company was established in 2013 following the merger of two renowned publishing groups: Penguin Group (UK) and Random House (Germany/USA).
Both brands have a long history-Penguin Books was founded in 1935 in the UK, and Random House was founded in 1927 in the United States. Today, Penguin Random House US owns one of the most extensive author networks and publishing portfolios in the world, with the mission of “Igniting a universal passion for reading by creating books for everyone.”
Each year, PRH publishes more than 14,000 new high-quality titles across a wide range of genres: classic and contemporary literature, self-help and psychology, business and management, children’s books, education, science, technology, and many other specialized fields.
Not only is PRH known for its award-winning works-such as Nobel Prize, Pulitzer Prize, Booker Prize, and National Book Award winners-but it is also home to many globally influential authors who shape modern reading trends and the international publishing landscape. With a forward-thinking vision and sustainable development strategy, Penguin Random House US continues to uphold its position as a symbol of quality, creativity, and knowledge in the global publishing industry.
Strategic Partnership Between FAHASA and Penguin Random House US
FAHASA is one of the most beloved and trusted book retailers in Vietnam, with nearly 50 years of inspiring readers nationwide. Established in 1976, FAHASA has become a leading, modern bookstore chain with a network of 130 professionally designed bookstores, offering not only books but also various cultural products, stationery, educational toys, and unique gifts.
Penguin Random House US has maintained a long-term partnership with FAHASA. Every year, FAHASA imports and distributes thousands of PRH US titles to Vietnamese readers.
In December 2025, Penguin Random House US officially announced a strategic partnership with FAHASA-the leading bookstore chain in Vietnam specializing in the import and distribution of English books. Under this partnership, FAHASA will directly import and distribute PRH US publications across its nationwide bookstore system.
Book Quantities Featured During Penguin Random House US Book Week
The event will showcase a rich collection of over 3,500 titles with 42,000 copies imported directly by FAHASA from Penguin Random House US. All publications will be displayed and distributed at Nguyen Hue Bookstore, other key FAHASA bookstores across Vietnam, and on the online platform fahasa.com.
Highlighted Book Categories at the Event
- Fiction:Iconic literary works and global bestsellers that have shaped readers’ tastes worldwide, such as: The Da Vinci Code, Origin, The Secret of Secrets (Dan Brown), Alchemised, Crime and Punishment, The Handmaid’s Tale, Klara and the Sun, Book Lovers (Emily Henry), and more.
- Self-Help & Personal Development:Books that influence modern thinking and offer new perspectives on life, such as: Atomic Habits, 12 Rules for Life, Love for Imperfect Things, Ikigai, etc.
- Business & Economics:Titles focused on practical application-ideal for managers, entrepreneurs, and teams seeking mindset development, such as:Dare to Lead, Leaders Eat Last, Zero to One, Think and Grow Rich, and others.
- Children’s Books: Engaging and educational reads for ages 0-14, covering adventure, emotional intelligence, creativity, and STEM. Popular brands include:Dr. Seuss, Roald Dahl, The Very Hungry Caterpillar, Disney, Percy Jackson, and more.
- Young Adult (YA):Emotion-rich stories of self-discovery and adventure for readers aged 13-18, including: The Book Thief, We Were Liars, The Maze Runner, Miss Peregrine’s Home for Peculiar Children, etc.
- Manga & Comics:A vibrant selection perfect for teens aged 12-18, such as: Blue Lock, The Apothecary Diaries, The Fragrant Flower Blooms with Dignity, and more.
10% Discount During Penguin Random House US Book Week
To help readers easily access new, engaging, and age-appropriate books from Penguin Random House US, FAHASA is offering special promotions throughout the event.
During the promotional period, all book titles from Penguin Random House US will be discounted by 10%, along with many attractive gifts. The promotion is available at 20 major FAHASA bookstores nationwide, including Nguyen Hue Bookstore, Xuan Thu Bookstore, FAHASA Quan 7 Bookstore, FAHASA Phu Lam Bookstore, FAHASA Tan Dinh Bookstore, Sai Gon Bookstore, FAHASA Pham Van Dong Bookstore, Tan Binh Bookstore, FAHASA Tan Phu Bookstore, FAHASA Sala Bookstore, FAHASA Quan 9 Bookstore, FAHASA Dong Sai Gon Bookstore, FAHASA Da Nang Bookstore, FAHASA Hue Bookstore, FAHASA Hai Phong Bookstore, FAHASA Ha Noi Bookstore, FAHASA Long Bien Bookstore, FAHASA Van Phuc Bookstore, FAHASA Vu Yen Bookstore, FAHASA Hung Yen Bookstore, FAHASA Tran Duy Hung Bookstore, as well as on the e-commerce site fahasa.com .
Special Gifts (12.12.2025 – until gifts run out):
- Receive 01 Penguin Random House US tote bag with any PRH US purchase worth 300,000 VND or more.
- Receive 01 random gift (Penguin Notepad, Penguin Bookmark, Sticker/Seal…) with the purchase of any PRH US book.
Applied at: Nguyen Hue Bookstore, FAHASA Van Phuc Bookstore, Fahasa.com
Conclusion
Books are an invaluable source of knowledge-they enrich imagination, spark creativity, nurture thought and emotion, and open the door to the vast world of human wisdom.
In the cool, festive atmosphere leading up to Christmas and the New Year 2026, Penguin Random House US Book Week is a meaningful and inspiring gift FAHASA brings to readers of all ages. Come explore, experience, and bring home wonderful books during this special Book Week.
FAHASA CORPORATION
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