To meet the rising shopping demand at the end of the year, FAHASA officially launches the program “Merry Christmas – Happy New Year 2026” from December 1, 2025 to January 4, 2026 at all 130 FAHASA Bookstores nationwide. This year’s program is organized on a large scale with the participation of many domestic and international publishers and suppliers, offering a diverse product range, attractive promotions, and an array of customer-focused activities.
On December 13, 2025, the Opening Ceremony of the program “Merry Christmas – Happy New Year 2026” will take place at FAHASA Tan Dinh Bookstore, 387-389 Hai Ba Trung Street, Xuan Hoa Ward, Ho Chi Minh City.
Activities at the Opening Ceremony
Countdown Festival – Christmas Tree Lighting Ceremony
- Time: 18:00 – 19:30, December 13, 2025
Venue: FAHASA Tan Dinh Bookstore, 387-389 Hai Ba Trung Street, Xuan Hoa Ward, Ho Chi Minh City
FAHASA introduces a brand-new activity: the Countdown – Lighting Ceremony, highlighted by the moment of illuminating a 5-meter-tall Christmas tree, decorated with thousands of LED lights, ornaments, and artificial snow. The program includes:
- Christmas music performances
- Countdown ritual and Christmas tree lighting
- Artistic snowfall and lighting effects
- Meet-and-greet and photo opportunities with the Christmas tree, Mascots, Santa Claus, along with lovely gifts for participants
The event promises to become a festive destination for families and young people. Beyond the tree-lighting moment, attendees will enjoy a space filled with shimmering lights, artistic snowfall, soothing Christmas melodies, and various activities suitable for all ages. Children can meet Santa Claus, while families and young visitors can capture memorable moments at Christmas-themed check-in areas. FAHASA hopes to deliver a warm and joyful evening to kick off a peaceful and happy holiday season.
Christmas Space & Merchandise at FAHASA Bookstores
This year, FAHASA has invested heavily in a unified Christmas décor system featuring spacious walkways, refined lighting, and iconic holiday symbols such as sparkling Christmas trees, reindeer carriages, Santa Claus, giant gift boxes, LED garlands, and more. The carefully arranged decorations create a warm, captivating, and festive atmosphere – an ideal destination for customers to shop, take photos, and enjoy the holiday spirit.
The themed displays are closely connected with highlighted product zones to optimize customer experience. FAHASA has prepared a vast assortment of Christmas merchandise, including reindeer figures, decorative trees and baubles, snowflakes, fireplace décor, scented candles, mugs, tumblers, music boxes, plush toys, Christmas snacks, and more.
Notably, Christmas-themed product groups such as books, gifts, and decorations are stocked with a total value of over 40 billion VND, fully meeting seasonal shopping needs. Trendy products are also available, including hot-trend toys, limited-edition books, best-selling titles, gifts, and youth-oriented merchandise.
Products are displayed in clear categories-Christmas Decorations, Christmas Gifts, Toys, Confectionery-with a consistent festive color scheme, making them easy to browse and purchase. Additionally, FAHASA has prepared a wide range of New Year merchandise, décor items, trendy toys, and student supplies to serve diverse customer needs.
With thoughtful preparation in both space and merchandise, FAHASA aims to bring customers a joyful, warm, and vibrant festive season – a place to enjoy holiday shopping, choose meaningful gifts, and fully experience the spirit of Christmas and New Year.
Year-End Promotional Programs at FAHASA
Year-End Discounts
From December 1, 2025 to January 4, 2026, customers can enjoy up to 50% discounts on many high-quality products from reputable domestic and international brands, including children’s books, literature, self-help books, hot-trend toys, student supplies, and various gift items.
Mega Sale Programs
Lucky Wheel Program (December 5, 2025 – January 4, 2026)
For every bill from 300,000 VND, customers receive one spin of the Lucky Wheel with chances to win special prizes such as:
iPad Pro M4, Apple Pencil Pro, Bookshelves, Apple AirPods Max 2024, Sharp Air Purifier, Hitachi Vacuum Cleaner, and more.
Instant Gift Program (December 5-28, 2025): For bills from 300,000 VND, customers will immediately receive a lovely Christmas gift: keychains, spiral notebooks, canvas bags, desk calendars, Innochi tumblers, plush toys, and more.
Xmas Fair at FAHASA Tan Dinh
The “Xmas Fair – Merry Christmas, Happy New Year 2026” taking place from November 21 to December 25, 2025 at FAHASA Tan Dinh Bookstore is one of the highlights of the year-end festival series.
At the fair, customers can find a wide selection of children’s books, novels, literature, self-help titles, along with stationery, souvenirs, premium gifts, Christmas decorations, seasonal household items, and imported confectionery – making it easy to choose holiday décor and meaningful gifts for loved ones.
The beautifully decorated festive space also serves as an attractive check-in spot for young people and visitors.
Special promotional activities include:
- 10%-30% discounts on all displayed products
- Special discount days: 25%-50% on selected items (rotating daily)
- Free Christmas cards and cute festive gifts, plus lucky draws for bills from 300,000 VND
Book Talk Event: “Ve Nha An Bat Chao Hanh” by Author Doan Hang
- Time: 19:30, December 13, 2025
Venue: Level 1, FAHASA Tan Dinh Bookstore
As part of this year’s festive program, FAHASA collaborates with AZ & Skybooks to introduce the new book “Ve Nha An Bat Chao Hanh” by Doan Hang, a young and beloved author known for her gentle, emotional writing style and ability to convey everyday stories with depth and sincerity.
The book gathers touching everyday narratives about family, love, and personal healing. Through the simple yet symbolic image of a “bowl of onion porridge,” the author conveys messages of compassion, warmth, and the small but meaningful things that nourish the soul.
The event offers readers a chance to meet the author, listen to her sharing about the writing process, and explore the inspiration behind this well-received book.
Fun & Interactive Activities for Children on Opening Day and at FAHASA Stores Nationwide
“Thong Lung Linh Rinh Qua Xinh Cung Thien Long” – December 13, 2025 (09:00-22:00)
The program attracted visitors with activities such as writing wishes on Colokit cards, decorating Christmas cards using Colokit art materials, and receiving random gifts when checking in and posting publicly on Facebook.
“Sach Va Nhung Phep Mau Dem Giang Sinh – Workshop by Dinh Ti Books” – December 13, 2025 (18:30-21:00)
Activities include festive quizzes, creative workshops making Santa masks, Christmas card crafting, and lucky draws with special gifts such as world atlases or Lift-the-flap interactive books.
Beyond Tan Dinh Bookstore, FAHASA collaborates with partners and suppliers to organize lively activities across its system. FAHASA also introduces the Christmas Bookshelf, featuring carefully curated holiday-themed books, children’s stories, fairy tales, and gift books – ideal for reading, gifting, and sharing during the festive season.
Conclusion
FAHASA believes that every book, every event, and every moment experienced at its bookstores will become a cherished memory during the Christmas – New Year season. We warmly invite customers to visit, shop, and spread the spirit of love, sharing, and knowledge during this festive period.
FAHASA aims to develop the “Merry Christmas – Happy New Year” program into an annual event held every December across its nationwide bookstore system. The company is committed to making FAHASA Bookstores a festive destination where customers can enjoy memorable experiences, dynamic activities, and attractive holiday promotions.
FAHASA CORPORATIONA
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