Throughout its 50 years of establishment and development, FAHASA has gradually built a nationwide bookstore system, maintaining and expanding its operations amid the constant changes of the publishing industry. At every stage, FAHASA has remained committed to serving the community – promoting reading culture while continuously adapting its business model to better align with modern market trends and customer behaviors.
As customers’ demands for reading, learning, entertainment, and shopping experiences continue to grow, FAHASA has clearly defined its development direction: a bookstore is not only a place that provides books and cultural products, but also a destination where readers can visit, explore, and find what they truly need.
In celebration of the 50th anniversary of FAHASA Company (1976–2026), FAHASA is launching a Japanese Festival combined with the unboxing event for the manga Dandadan at FAHASA Tân Định Bookstore. This event marks the beginning of a commemorative program series running from April to August 2026 across the entire FAHASA system.
As the opening activity of FAHASA’s 50th anniversary celebration series, the program is designed based on the current interests and needs of readers, reflecting FAHASA’s efforts to enhance customer experiences and strengthen connections with readers, especially younger audiences.
The Japanese Festival at FAHASA Tân Định Bookstore features a variety of activities combining books, cultural products, and interactive experiences, serving as the kickoff event for the company’s 50th anniversary celebrations.
Within the program, FAHASA introduces many product categories that are currently popular among young readers, including manga, figures, stationery, and Japanese-inspired merchandise — product lines that are attracting significant interest from today’s younger customer groups.
In particular, through collaborations with strategic partners, FAHASA continues to expand its product categories and customer experiences by introducing many globally popular IPs such as Hello Kitty, Sanrio, Doraemon, Dan Da Dan, Sonny Angel, and more.
Bringing globally beloved IPs into bookstore spaces not only enriches the shopping experience, but also reflects FAHASA’s direction in keeping up with contemporary cultural and entertainment trends, gradually transforming bookstores into destinations that are more aligned with the interests and preferences of the new generation of customers.
A major highlight of the event is the unboxing of the blockbuster manga Dan Da Dan Volume 1 together with famous TikToker Hill Manga, promising a lively, engaging, and interactive atmosphere for the manga-loving community.
In addition, attendees will have the opportunity to participate in mini-games and quizzes to receive Dan Da Dan posters from Kim Đồng Publishing House, while also enjoying energetic Japanese music performances that help create a youthful, colorful festival atmosphere filled with Japanese cultural spirit right inside the bookstore space.
During this occasion, FAHASA will also launch many other popular manga series such as: Frieren: Beyond Journey’s End, Monster Deluxe, The Fragrant Flower Blooms with Dignity, One Piece, The Ghibli masterpiece Kiki’s Delivery Service, Yomi no Tsugai Volume 1 (new release) with both standard and special editions including gifts, Love Bullet Volume 1 (new release) …and many more. As part of the program, customers can shop for a wide range of attractive products with discounts of up to 50% on manga, figures, stationery, and Japanese-style merchandise.
This is also one of the event’s key highlights, helping increase its appeal while providing a richer shopping experience that better matches the interests and preferences of a wide range of customers, especially today’s younger generation.
More than just an exhibition and meet-up event, the program is designed as a complete experiential journey for communities who love Japanese culture, manga, card games, and model kits.
Specifically, from 3:00 PM to 5:00 PM, customers can join the launch event for the Pokémon TCG Mega Evolution Perfect & Ascended Heroes Elite Trainer Box, while also directly experiencing the Pokémon ME03 Card Game.
Continuing the program, from 5:00 PM to 7:00 PM, participants can attend the Ensky Model Assembly Workshop, followed by the Gunpla Model Assembly Workshop from 7:00 PM to 9:00 PM. These activities are expected to further enhance the event’s appeal while increasing interaction and hands-on experiences for attendees.
In addition to product displays and introductions, the program also features many exchange activities, live performances, and interactive experiences inside the bookstore, helping create a space that feels closer and more connected to young readers.
This is not only the opening event of FAHASA’s 50th anniversary celebration series, but also demonstrates FAHASA’s efforts to refresh and modernize the bookstore experience — transforming bookstores from simply places to buy books and cultural products into destinations where readers can visit, explore, and discover content that matches their personal interests.
With its popularity already well established in Japan and internationally, Dan Da Dan is expected to become one of the major highlights of this year’s Japanese Festival, while also contributing to the positive impact and widespread attention surrounding FAHASA’s 50th anniversary celebration series.
For more details, please refer to the source: Unbox siêu phẩm manga ‘Dan Da Dan’ cùng Tiktoker nổi tiếng Hill Manga
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