THE STORY OF 49 YEARS A JOURNEY OF BRINGING KNOWLEDGE TO MILLIONS OF HEARTS

In the summer of 1976, during the early days of a newly unified Vietnam entering a period of reconstruction, amidst hopes for revival and transformation, FAHASA was officially established on August 6th, 1976. From humble beginnings, with a slow but steady pace, each book was gently passed from hand to hand, each bookstore carefully built one after another… and 49 years later, that journey has painted a vibrant map of knowledge stretching across the entire nation.

Today, on August 6th, 2025, FAHASA turns 49. Not the youngest age, nor the final destination – but a meaningful milestone in a persistent journey, where every book, every shelf, every bookstore carries the dedication of thousands of individuals who have come together to spread the love of knowledge.

If you have ever set foot in a FAHASA bookstore, you likely still remember the subtle scent of new paper, the neat, colorful shelves – where every book and every item waits quietly like a spiritual gift, ready to be passed on to customers of all generations.

Today, many bookstores in the FAHASA system have evolved into smart bookstores – where readers can search for information, locate products, make automatic payments, and enjoy a modern, open reading space. Amidst the fast pace of the digital age, FAHASA still preserves the timeless values of books and cherished traditions, while continuously innovating and embracing technology to optimize the shopping experience – offering customers a reading culture that is not only rich and meaningful, but also more vibrant and convenient than ever before.

49 years – a journey of trust.

The trust of millions of readers, customers, parents, and students who have chosen FAHASA as a familiar companion in their pursuit of knowledge.

 49 years – a journey of dedication.

From the devoted staff in each store, to the warehouse workers, operations managers, and those tirelessly running promotions or crafting experience spaces – all working together to build a system of over 130 bookstores nationwide.

 49 years – a journey of enduring partnerships.

With publishers, partners, and suppliers – our steadfast companions who, alongside FAHASA, have brought not only books but also culture, inspiration, and memories to our readers.And today, as FAHASA turns 49, we are not only commemorating a moment in time – but also expressing our deepest gratitude to all those who have helped write this story. A story without an ending, because ahead of us lies countless new chapters waiting to be written – the chapter of our 50th year, of innovation, and new dreams.

Thank you – for being part of this 49-year journey.

Let’s continue walking together with FAHASA – so that knowledge is not only spread far.