On April 12, the Japan Festival at FAHASA Tan Dinh Bookstore was held with a variety of activities combining books, cultural products, and interactive experiences, marking the kickoff of FAHASA’s 50th anniversary celebration series. Within the program, FAHASA introduced several product categories that are currently popular among young readers, such as manga, figures, stationery, and Japan-inspired merchandise-segments that are showing strong appeal to today’s younger customer base.
In celebration of FAHASA’s 50th anniversary (1976–2026), the company launched the Japan Festival alongside the Dandadan manga unboxing event at FAHASA Tan Dinh Bookstore, opening a series of commemorative programs running from April to August 2026 across its entire system. This serves as the opening activity of the anniversary series, designed based on the actual needs of readers, and reflects FAHASA’s efforts to enhance customer experience and strengthen engagement-particularly with younger audiences.
Notably, through collaboration with strategic partners, FAHASA continues to expand its product portfolio and customer experience by introducing globally renowned IPs such as Hello Kitty, Sanrio, Doraemon, Dan Da Dan, and Sonny Angel. Bringing these widely loved IPs into the bookstore space not only enriches the shopping experience but also reflects FAHASA’s direction in keeping up with contemporary cultural and entertainment trends, gradually transforming the bookstore into a destination that aligns more closely with the preferences and interests of a new generation of customers.
A key highlight of the program is the unboxing event of the blockbuster manga Dan Da Dan Volume 1, featuring popular TikToker Hill Manga, promising a lively, engaging, and interactive atmosphere for the manga-loving community.
In addition, attendees will have the opportunity to participate in mini-games and quizzes to receive Dan Da Dan posters from Kim Dong Publishing House, while also enjoying vibrant Japanese music performances-contributing to a youthful, colorful festival atmosphere rich in Japanese cultural spirit right within the bookstore space.
In addition, on this occasion, FAHASA also introduced several other popular manga series such as Frieren: Beyond Journey’s End, Monster Deluxe, The Fragrant Flower Blooms with Dignity, One Piece, the Ghibli masterpiece Kiki’s Delivery Service, Song Menh Coi Hoang Tuyen – Volume 1 (new) with both standard and special editions including bonus gifts, and Love Bullet – Volume 1 (new).
As part of the program, customers can shop for a wide range of attractive products with discounts of up to 50% across various categories, including manga, figures, stationery, and Japan-inspired merchandise. This is also one of the highlights that enhances the event’s appeal, while offering a more diverse and engaging shopping experience tailored to the needs and preferences of a broad customer base, especially today’s younger generation.
Beyond display and meet-and-greet activities, the program is designed as a continuous experience series for fans of Japanese culture, manga, card games, and model kits. Specifically, from 15:00 to 17:00, customers can join the launch event for the Pokemon TCG Mega Evolution Perfect & Ascended Heroes Elite Trainer Box and directly experience the Pokemon ME03 Card Game.
Continuing the program, from 17:00 to 19:00 there will be an Ensky model assembly workshop, followed by a Gunpla model-building workshop from 19:00 to 21:00-activities expected to further enhance the event’s appeal while increasing interaction and hands-on experiences for attendees.
In addition to product displays and showcases, the program also features a variety of interactive activities, performances, and on-site experiences at the bookstore, helping create a space that is more accessible and engaging for younger readers. This is not only the opening activity of FAHASA’s 50th anniversary celebration series, but also demonstrates the company’s efforts to refresh the bookstore experience-transforming it from simply a place to purchase books and cultural products into a destination where readers can visit, engage, and discover content that aligns with their interests.
With its proven popularity in Japan and internationally, Dan Da Dan is expected to become one of the standout highlights of this year’s Japan Festival, while also contributing to a positive ripple effect across FAHASA’s 50th anniversary celebration series.
For more details, please refer to: The Japan Festival and Dan Da Dan Manga Unboxing Event attracted a large number of young readers
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