Tet Book Street Festival Year of the Horse 2026 with FAHASA Booths in Ho Chi Minh City and Binh Duong

The Tet Book Street Festival – Year of the Horse 2026 officially opened on February 15, 2026 (the 28th day of the Lunar calendar). The festival takes place from February 15 to February 22, 2026 (from the 28th day of the Lunar calendar to the 6th day of Tet), creating a vibrant cultural space for spring outings, book appreciation, and shopping for both local residents and visitors.

Within the framework of the festival, FAHASA organizes two large booths at the following locations:

• Area 1 – Ho Chi Minh City: Le Loi Street, Sai Gon Ward, Ho Chi Minh City
• Area 2 – Binh Duong: New City Park, Binh Duong Ward

FAHASA Booth Locations at Tet Book Street Festival 2026

The Tet Book Street Festival 2026 is held at two central venues:

• Ho Chi Minh City: Le Loi Street, Sai Gon Ward, Ho Chi Minh City
• Binh Duong: New City Park, Binh Duong Ward
• Time: February 15 – February 22, 2026 (from the 28th day of the Lunar calendar to the 6th day of Tet)

These venues are well-known for hosting major cultural events. With spacious layouts and convenient access, they consistently attract large numbers of visitors during the Lunar New Year. Organizing the festival simultaneously in Ho Chi Minh City and Binh Duong provides greater accessibility, allowing more families to visit, explore, and enjoy the festive Book Street atmosphere together.

FAHASA – A Long-Term Companion of the Tet Book Street Festival

The Ho Chi Minh City Book Street Festival was first launched in 2011 under the theme “Dream Book Street” on Nguyen Hue Boulevard (District 1, Ho Chi Minh City). After 16 editions, the festival has evolved into a prestigious annual cultural event and a familiar spring destination for both residents and tourists.

As one of Vietnam’s leading book distribution companies, FAHASA has accompanied the Tet Book Street Festival for many consecutive years. The FAHASA booth is widely recognized as a highlight thanks to its large-scale display, diverse product offerings, and attractive promotional programs.

In 2026, FAHASA continues to present a wide range of products, aiming to create a cultural reading space combined with shopping and spring experiences for visitors.

At this year’s Tet Book Street Festival, FAHASA showcases a diverse selection of products carefully curated from reputable and well-known brands, meeting various needs for gifting, new year traditions, and entertainment:

• Tet-themed books, children’s books, literature, manga, self-help and life skills books, business and economics titles, feng shui, tarot, and many other genres
• Popular toys, board games, teen accessories, school supplies, and trendy Tet gift items

Promotions at the FAHASA Booth – Tet Book Street 2026

Visitors can enjoy 20% – 30% discounts on selected Tet products throughout the festival.

In addition, customers can participate in the special program “Spring Lucky Draw – New Year Blessings” at both Ho Chi Minh City and Binh Duong booths:

At Le Loi Book Street (Ho Chi Minh City):

• Customers with purchases from 300,000 VND can participate in the lucky draw and receive gifts such as creative toys, Japanese educational candy, notebooks, desk calendars, and keychains.
• The reading workshop “Kids Enjoy Books During the Festive Season” will also take place on February 22, 2026, at Le Loi Book Street.

At Binh Duong Book Street:
Customers with purchases from 200,000 VND will receive a mini desk calendar (while supplies last).

Conclusion

The Tet Book Street Festival has become a cultural hallmark and a distinctive tradition of Ho Chi Minh City during the Lunar New Year. Beyond being a meaningful cultural event, it offers residents and visitors a relaxing and enriching space during the traditional holiday, while also promoting and inspiring a reading culture within the community.

FAHASA will continue striving to collaborate closely with the Festival Organizing Committee to bring readers memorable experiences and meaningful moments at the beginning of the new year.

FAHASA CORPORATION