Opening Ceremony of the 2026 Nationwide Summer Book Release Program and Summer Reading Activities

On May 28, 2026, at FAHASA Tan Dinh Bookstore, FAHASA officially launched the 2026 Summer Book Release Program and Summer Activities across the FAHASA Bookstore System nationwide. During the event, FAHASA also announced its plan to open an additional 10 new bookstores in 2026, moving closer to its goal of operating 150 bookstores nationwide.

The 2026 Summer Book Release Program and Summer Activities will be implemented throughout the FAHASA Bookstore System across the country, featuring a wide range of key programs, interactive events, book fairs, promotional campaigns, and community activities running from May to September 2026. The program is divided into two main phases:

Phase 1: “FAHASA – Summer Gathering Place” May 28 – June 30, 2026

Through this program, FAHASA continues to promote book publishing and reading culture while organizing a variety of recreational, educational, and experiential activities for children, students, families, and readers nationwide during the summer of 2026. At the same time, FAHASA will further expand its community-focused initiatives to support learning, entertainment, and back-to-school preparation needs for readers across the country.

Summer Reading Spaces and Attractive Promotions at FAHASA

This summer, FAHASA is introducing a variety of themed book displays designed to meet readers’ learning, reading, and entertainment needs. Featured collections include “I Love Vietnamese History – Following the Proud Journey of Our Nation’s History,” “Life Skills for Children: Growing Up Safely,” “Kids’ Money Management Library – Learning About Money Through Everyday Experiences,” “The World of Sticker Fun,” and “Summer Review with Kids,” among many others.

In addition, FAHASA is presenting a wide selection of featured book collections for students, children, and families, offering diverse content that caters to different age groups and reading interests. A highlight of this year’s summer program is FAHASA’s collaboration with publishers to exclusively release a number of highly popular book box sets loved by young readers, including the Nguyen Nhat Anh Box Set (featuring works that have been adapted into films), the Harry Potter Box Set, Naruto Box Set, Magic Kaito, Assassination Classroom, Anne of Green Gables, The Orange Tree (Cây Cam Ngọt), and many other notable titles.

Through these curated collections, FAHASA aims to encourage reading habits, inspire learning, and provide enriching literary experiences for readers of all ages throughout the summer season.

A Summer Filled with Interactive Events and Experiences Across the FAHASA Bookstore System

Alongside its summer book release activities, FAHASA is organizing a wide range of meet-and-greet events, workshops, hands-on experiences, and community programs throughout Summer 2026 at FAHASA bookstores nationwide. Key highlights include:

• Discounts ranging from 10% to 50% on books, stationery, cultural products, school supplies, gifts, and souvenirs as part of the 2026 Summer Book Release Program and Summer Activities.
• A special meet-and-greet and book-signing event with renowned author Nguyen Nhat Anh, featuring the introduction of an exclusive box set of his literary works that have been adapted into films.
• The seminar “The Key to Success”, introducing the book Living Truth with author Tran Tien Cong, scheduled for June 10, 2026, at FAHASA Tan Dinh Bookstore.

In collaboration with Lam Ngoc Viet Company, FAHASA will also host a series of BLOKEES Pop-up Events at FAHASA Phu Lam, Tan Phu, and Long Bien Bookstores, featuring creative workshops, hands-on experiences, and exclusive gifts for model-building and collectible toy enthusiasts.

A standout activity is the “Creative Challenge – Special Weekend” Workshop, taking place on June 5, 2026, at FAHASA Phu Lam Bookstore, offering exciting activities such as:

• “Become an IDW Transformers Artist”
• “Build Your Own Blokees Wheels Super Car”
• Lucky draws and exclusive promotional offers for Pop-up participants

Another highly anticipated event is the Launch of the New Pokémon IP Collection, scheduled for June 25, 2026, at FAHASA Tan Dinh Bookstore, featuring:

• A 20% discount on all Pokémon products
• The official introduction of the latest Pokémon collection
• Exclusive FAHASA merchandise and promotional campaigns
• Attractive gifts for customers
• Live performances and interactions with four licensed Pikachu mascots
• Interactive mini-games for Pokémon fans

The event promises to create a vibrant and exciting atmosphere for young people and families during the summer season.

One of the biggest attractions of this year’s summer program is Manga Fest 2026, a festival dedicated to young readers and fans of Japanese pop culture.

The event will feature attractive promotions on manga, comics, light novels, literature, Japanese toys, card games, figures, Pop Mart collectibles, plush toys, and more. Visitors can also participate in community activities including meet-and-greet sessions, cosplay events, check-ins, and special giveaways.

FAHASA will simultaneously showcase dedicated display areas featuring some of the most popular manga series from Shonen Jump, including One Piece, Naruto, Chainsaw Man, Demon Slayer: Kimetsu no Yaiba, and Jujutsu Kaisen, creating an immersive Japanese cultural experience for readers during Summer 2026.

Adding to the excitement, Banpresto, the renowned figure-manufacturing brand under Japan’s Bandai Namco Group, is expected to collaborate with GO GO Distribution and FAHASA to launch special Pop-up and Flagship Zones in celebration of the brand’s 10th anniversary. The exhibition will introduce a wide range of highly sought-after figures and Japanese collectibles popular among fans and collectors.

The festival will also feature meet-and-greet sessions with notable Vietnamese manga creators, including Tuan Dung, Huynh Thai Ngoc, Nam Thanh, Lam Le, and other guest artists, providing readers with a unique opportunity to interact directly with local creators and gain insights into the world of manga production.

Phase 2: “FAHASA – Supporting the New School Year”

July 1 – September 5, 2026

Following the summer season, FAHASA will launch the “FAHASA Back to School” Program, designed to support students, parents, and educators nationwide in preparing for the new academic year.

During this period, FAHASA will ensure the availability of a full range of official textbooks for all grade levels while continuing to strengthen its position as one of Vietnam’s most trusted and professional textbook distributors, serving schools and educational institutions across the country.

Starting in July 2026, FAHASA will roll out a series of major promotional campaigns offering discounts of 10% to 50% on books, school supplies, stationery, children’s toys, and educational products from leading domestic and international publishers, brands, and business partners.

In addition, FAHASA will introduce a wide variety of new school supplies and stationery collections for the Back-to-School season from well-known brands such as IIGEN, Deli, Kokuyo, and Binh Tay. Customers can look forward to many exciting new product series inspired by globally beloved characters, including Hello Kitty, Disney, Mickey Mouse, Stitch, Winnie the Pooh, and Strawberry Bear, featuring youthful and trendy designs that appeal to students and young consumers.

FAHASA will also present special World Cup-themed display areas, showcasing football-inspired school supplies such as pens, pencils, erasers, and learning accessories from IIGEN, as well as a collection of stationery products themed around the Spanish National Football Team from MAIN PAPER.

One of the key highlights of this phase is the Opening Ceremony Celebrating the 10th Anniversary of the Partnership between FAHASA and Kinokuniya, marking a decade of successful collaboration in developing and promoting original Japanese-language books in Vietnam. To commemorate the occasion, a wide selection of Japanese books and merchandise will be offered through special promotional programs for readers and collectors.

Another major attraction is Harry Potter Day, organized by FAHASA in collaboration with Tre Publishing House, featuring the release of an exclusive special-edition Harry Potter Box Set available only through the FAHASA Bookstore System. A wide range of Harry Potter-themed products-including books, toys, souvenirs, school supplies, and collectibles-will also be displayed and promoted at key FAHASA bookstores nationwide.

At the same time, FAHASA will partner with AEON Mall Vietnam to organize a series of Summer Book Fairs and Back-to-School Book Fairs at shopping centers across the country. These annual events attract large numbers of students, parents, and young families, offering a diverse selection of books and educational products alongside interactive activities and promotional programs. The fairs serve as a convenient destination for families preparing for the new school year while fostering a vibrant culture of reading and learning within the community.

Conclusion

Through the community-focused initiatives and activities organized as part of its 50th Anniversary Celebration Program, FAHASA continues to reaffirm its position not only as Vietnam’s leading professional bookstore chain, but also as a trusted partner committed to serving the community.

For five decades, FAHASA has remained dedicated to promoting knowledge, fostering a culture of reading, and supporting generations of readers in their educational and personal development journeys. Through meaningful programs, cultural activities, and educational initiatives, FAHASA continues to contribute to the advancement of lifelong learning while creating positive values for society.

As it enters a new chapter of growth, FAHASA remains committed to its mission of spreading knowledge, enriching cultural life, and empowering younger generations with the resources and inspiration they need to build a brighter future.