“LOST IN JAPAN” AT FAHASA

From June 21 to July 13, 2025, a vibrant Japanese cultural space officially “landed” across the entire FAHASA bookstore system nationwide. The “Japan Books & Products Event – MANGA FEST 2025” is more than just a product showcase – it’s a journey of visual, emotional, and cultural discovery for all ages.

This large-scale program, organized by FAHASA across all of its bookstores nationwide, features an array of attractive promotions, lively experiential activities, iconic Japanese cultural and consumer products, and hundreds of the hottest manga titles from renowned publishers. Participants will also have the exciting chance to win valuable prizes through a nationwide lucky draw, adding extra fun and color to this vibrant summer experience for all readers.

JAPANESE CHARACTERS, PRODUCTS & DECOR

At FAHASA bookstores, visitors are immersed in a festive Japanese atmosphere: dazzling cherry blossoms, paper lanterns, traditional sensu fans, FAHASA staff dressed in eye-catching kimonos, and captivating displays inspired by Japanese culture.

The manga book zone is designed like a miniature “manga library,” showcasing thousands of famous manga titles from leading publishers, drawing in not only young readers but also manga-loving youth and fans of Japanese culture.

But that’s not all – “Japan Books & Products Event – Manga Fest 2025” also presents hundreds of unique products: from stationery and school supplies to daily-use goods and souvenirs with a distinctly Japanese aesthetic. Familiar brands to Vietnamese consumers like PLUS, Pilot, Kokuyo, Casio, and beloved character merchandise such as Sanrio, Ultraman, and Demon Slayer (Kimetsu no Yaiba) all make an appearance at this exciting event.

EXCITING ACTIVITIES IN FULL SWING

• Special discounts on hundreds of items: Vietnamese books, foreign books, stationery, school supplies, toys, and more.

• Attractive gifts for customers shopping during the event period.
  

• • “Great Manga – Amazing Cosplay”: A photo contest space for cosplayers at FAHASA bookstores, with chances to win fun and uniquely Japanese-themed gifts.
    

• Creative workshops for all ages: coloring and painting, model building, DIY crafts, Japanese-style face painting, card games, children’s book reading sessions, author meet-and-greet, and book signings…

The “Japan Books & Products Event – Manga Fest 2025” is not just a product showcase – it marks the vibrant beginning of a cultural bridge connecting Japan and Vietnamese readers this summer.

For many years, FAHASA has continuously strived to spread cultural, educational, and entertainment values with an international character to the local community. Once again, FAHASA affirms its role as a bridge between culture and knowledge, not only through books but also through inspiring educational and lifestyle products, making this an unmissable summer destination.