Established in 1976, FAHASA Company is proud to be one of the enterprises accompanied by the country’s development and innovation. Over nearly 48 years of serving culture, the FAHASA Bookstore system has been present in almost all provinces and cities from the South to the North, especially in the Southwest region, where FAHASA has been since the early months of 2004, serving culture for over 18 years. FAHASA Company has become familiar and attached to the people here.

With the desire to increasingly provide access to a more significant number of customers, to improve service quality, and to create convenience in shopping and experiencing for the vast number of customers in the province, continuing to implement the strategy of developing a professional FAHASA Bookstore system nationwide, after a period of active preparation, on January 11, 2024, FAHASA Company officially opened FAHASA Cai Be Bookstore at FLOOR 1 – SENSE MARKET CAI BE SHOPPING CENTER (Lot A2.04, Zone 2, Cai Be Town, Cai Be District, Tien Giang Province). The bookstore has been serving many customers since December 30, 2023.
FAHASA Cai Be Bookstore, invested by FAHASA Company with a total investment capital of 5 billion VND, has become one of the meeting points that fully gather books, stationery, cultural products, children’s toys, souvenirs in Tien Giang Province, with over 30,000 titles of domestic and foreign books, 10,000 items of stationery, study tools, children’s toys, premium souvenirs, all are new products with beautiful designs, imported from hundreds of publishers, large suppliers domestically and abroad, meeting quality standards, well satisfying the needs of all customer segments.
The bookstore model is beautiful and modern, with uniform counters and lighting to serve customers.

Besides books as the main product, the highlight of FAHASA Cai Be Bookstore is that FAHASA Company has boldly invested in many display areas that are always supplemented and updated promptly. These areas meet well the needs of many reader groups, especially children and teenagers, helping customers quickly and easily find products.
- The display area for stationery, student tools, and children’s toys is imported directly from countries: USA, Germany, Denmark, Spain, Japan, Thailand, India, Korea, and Singapore…;
- A special display area for children and teenagers with various products in many colors, where they can freely choose birthday gifts and quirky, unique, and eye-catching decoration products…
- Reading and experience area: Where readers can enjoy great books, admire many beautiful models and paintings, participate in book signing and interaction programs, guidance programs for children on assembling models, organizing storytelling competitions, drawing, and coloring contests… helping them to unleash their creativity, increase learning, and explore the world around.
Display areas for hot products such as the display area for products serving the 2024 Lunar New Year, the upcoming Valentine’s Day on February 14… On the occasion of the bookstore opening, when customers come to shop and visit, from December 30, 2023, to January 31, 2024, customers will also participate in an attractive promotion program such as:
- Receive a lovely souvenir gift from the Bookstore when customers purchase from 300,000 VND or more.
- Discounts from 10% to 50% for thousands of products of domestic and foreign books, stationery, student tools, children’s toys, souvenirs, products serving the 2024 Lunar New Year…
In the solemn atmosphere of the FAHASA Cai Be Bookstore Opening Ceremony, FAHASA Company awarded 20 gifts with a total value of over 10,000,000 VND to students in difficult circumstances, overcoming challenges, and achieving good academic performance locally. This demonstrates FAHASA’s accompaniment with the local government in caring for students’ material and spiritual life. Through these gifts, FAHASA Company encourages and wishes the students to strive more in their studies and self-discipline to become good children, students, and citizens of society.

In the bustling atmosphere of the upcoming Giap Thin Spring, FAHASA Company has actively prepared and raced against time to open 2 Bookstores in the same January. The opening of FAHASA Tran Duy Hung Bookstore on January 23, 2024, in Hanoi to timely serve Readers on the occasion of Spring. Currently, in Tien Giang Province, FAHASA Company has 04 Bookstores in Cai Lay Town and My Tho City:
- FAHASA My Tho Bookstore – 3rd Floor, Vincom My Tho Shopping Center, No. 01A Hung Vuong, Ward 1, My Tho City, Tien Giang Province.
- FAHASA Tien Giang Bookstore – 2nd Floor Go! My Tho Shopping Center – No. 545 Le Van Pham Ward 5, My Tho City, Tien Giang Province.
- FAHASA Cai Lay Bookstore – Co.op Mart Cai Lay Supermarket (1st Floor) – Quarter 2, 30/4 Street, Ward 1, Cai Lay Town, Tien Giang Province.
- FAHASA Cai Be Bookstore – FLOOR 1 – SENSE MARKET CAI BE, Lot A2.04, Zone 2, Cai Be Town, Cai Be District, Tien Giang Province.
The FAHASA Bookstore system, in general, and FAHASA Cai Be Bookstore, in particular, will strive continuously to serve customers with a dynamic, professional style.
HO CHI MINH CITY BOOK DISTRIBUTION CORPORATION – FAHASA