FAHASA x INDEPENDENCE – The Sparkling Desert – The Spirit of Proactivity
FAHASA, the leading brand in the Vietnamese book distribution industry with 48 years of establishment and development, boasting a network of over 120 bookstores across 48 provinces nationwide and the e-commerce platform Fahasa.com, will be the sponsor for Episode 2 with the theme Independence.

In Episode 2, the contestants of Miss Universe Vietnam 2024 were introduced to a vast source of knowledge through FAHASA’s abundant collection of books to find the path to independence and self-reliance, as knowledge is the fundamental foundation for these women to stand strong on their own. Through heartfelt presentations from the contestants, FAHASA successfully emphasized the importance of emotional intelligence, giving, and spreading love along with Miss Universe Vietnam 2024.

Facing this challenge, many contestants delivered highly convincing performances. Congratulations to contestant Đoàn Thị Thu Hà for securing the Top 1 position after answering the question: “How has reading books changed your life?” and earning the valuable FAHASA Voucher prize.

With the outstanding reward, contestant Thu Hà chose Nguyễn Huệ Bookstore – one of the oldest and most famous bookstores in the FAHASA system – to carry out her mission of promoting knowledge to the community, especially to the youth.
At this bookstore, Thu Hà not only purchased many favorite books and bestsellers but also enjoyed the modern shopping space with smart search machines and product locator apps, providing a fun and convenient shopping experience.





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