FAHASA x INDEPENDENCE – The Sparkling Desert – The Spirit of Proactivity
FAHASA, the leading brand in the Vietnamese book distribution industry with 48 years of establishment and development, boasting a network of over 120 bookstores across 48 provinces nationwide and the e-commerce platform Fahasa.com, will be the sponsor for Episode 2 with the theme Independence.

In Episode 2, the contestants of Miss Universe Vietnam 2024 were introduced to a vast source of knowledge through FAHASA’s abundant collection of books to find the path to independence and self-reliance, as knowledge is the fundamental foundation for these women to stand strong on their own. Through heartfelt presentations from the contestants, FAHASA successfully emphasized the importance of emotional intelligence, giving, and spreading love along with Miss Universe Vietnam 2024.

Facing this challenge, many contestants delivered highly convincing performances. Congratulations to contestant Đoàn Thị Thu Hà for securing the Top 1 position after answering the question: “How has reading books changed your life?” and earning the valuable FAHASA Voucher prize.

With the outstanding reward, contestant Thu Hà chose Nguyễn Huệ Bookstore – one of the oldest and most famous bookstores in the FAHASA system – to carry out her mission of promoting knowledge to the community, especially to the youth.
At this bookstore, Thu Hà not only purchased many favorite books and bestsellers but also enjoyed the modern shopping space with smart search machines and product locator apps, providing a fun and convenient shopping experience.





Related posts
Christmas Book Fair 2025 Taking Place At Aeon Mall Hai Phong Le Chan
From December 13 to December 21, 2025, in the joyful atmosphere of the year-end Christmas season, FAHASA proudly organizes the Christmas Book Fair 2025 at Hai Au Atrium – AEON Mall Hai Phong Le Chan Shopping Center, located at No. 10 Vo Nguyen Giap Street, An Bien Ward, Hai Phong City. Book Fair Information At the Christmas Book Fair 2025, customers will enjoy a festive shopping experience featuring vibrant Christmas colors, thoughtfully arranged into themed areas that harmoniously combine books, gifts, and Christmas decorations. The entire exhibition area is scientifically organized and well-arranged, allowing visitors to browse comfortably, select products,...
FAHASA Launches the Program “Merry Christmas – Happy New Year 2026” Across Its Nationwide Bookstore System
To meet the rising shopping demand at the end of the year, FAHASA officially launches the program “Merry Christmas – Happy New Year 2026” from December 1, 2025 to January 4, 2026 at all 130 FAHASA Bookstores nationwide. This year’s program is organized on a large scale with the participation of many domestic and international publishers and suppliers, offering a diverse product range, attractive promotions, and an array of customer-focused activities. On December 13, 2025, the Opening Ceremony of the program “Merry Christmas – Happy New Year 2026” will take place at FAHASA Tan Dinh Bookstore, 387-389 Hai Ba Trung...
Penguin Random House US Book Week “Read, Discover, and Grow to Find Your Story”
From December 12, 2025 to January 4, 2026, FAHASA, in collaboration with Penguin Random House US, proudly presents Penguin Random House US Book Week at Nguyen Hue Bookstore – 40 Nguyen Hue Street, Saigon Ward, Ho Chi Minh City. The event aims to meet the learning and entertainment needs of readers while inspiring the love of reading among children and parents during the festive season. About Penguin Random House US Penguin Random House (PRH) is one of the world’s largest and most prestigious publishers, operating in more than 20 countries with headquarters in New York, USA. The company was established...