In celebration of the 50th anniversary of Ho Chi Minh City Book Distribution Corporation – FAHASA (1976–2026), and as part of FAHASA’s ongoing commitment to diversifying its product portfolio and enhancing the customer shopping experience, Deli Vietnam Development Co., Ltd., in collaboration with Ho Chi Minh City Book Distribution Corporation (FAHASA), officially launched Nusign, Deli’s premium stationery and lifestyle brand, in the Vietnamese market. The launch event took place on July 24, 2026, at FAHASA Phu Lam Bookstore (Level 1, AEON Mall Binh Tan, Ho Chi Minh City).
A highlight of the event was the official Nusign Brand Launch Ceremony, during which representatives from Deli Vietnam and FAHASA completed a symbolic brand artwork by rotating and unveiling interlocking panels. The ceremony represented the connection between creativity, aesthetics, and user experience – the core values that define the Nusign brand.
In addition to the ceremony, visitors were invited to explore the Nusign Pop-up Space, designed with a youthful and contemporary aesthetic. Guests had the opportunity to experience Nusign’s latest collections of stationery, school supplies, and lifestyle accessories, participate in a check-in activity to receive exclusive gifts, and enjoy a hands-on DIY workshop, where they could personalize Nusign gel pens with a variety of decorative charms. Customers making purchases of VND 150,000 or more received a complimentary DIY charm gel pen, while all Nusign products were offered at a 20% promotional discount throughout the event.
Following the brand launch, FAHASA and Deli Vietnam organized a series of Push Sale promotional activities from July 24–26 and July 31–August 2, 2026, across five FAHASA bookstores: Phu Lam, Nguyen Hue, Tan Dinh, District 9, and Long Bien. Throughout the campaign, dedicated product consultants introduced customers to the Nusign product range, provided hands-on product demonstrations, and continued the promotional offer of a complimentary DIY charm gel pen with purchases of VND 150,000 or more.
Through this series of activities, Deli Vietnam and FAHASA aim not only to introduce consumers to high-quality stationery and lifestyle products but also to create a modern and engaging retail experience, adding excitement to the 2026 back-to-school season while reinforcing their shared commitment to innovation and customer satisfaction.
Source: Vietnam National Defence Television Channel (QPVN)
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