In celebration of the 50th anniversary of Ho Chi Minh City Book Distribution Corporation – FAHASA (1976–2026), and as part of its ongoing commitment to diversifying its product portfolio and enhancing the customer shopping experience, Deli Vietnam Development Co., Ltd., in collaboration with Ho Chi Minh City Book Distribution Corporation (FAHASA), officially launched Nusign, Deli’s premium stationery and lifestyle brand, in the Vietnamese market. The launch event was held on July 24, 2026, at FAHASA Phu Lam Bookstore (Level 1, AEON Mall Binh Tan, Ho Chi Minh City).
The event marked an important milestone in Deli’s brand expansion strategy in Vietnam while ushering in a new phase of collaboration between Deli and FAHASA. Through this partnership, the two companies aim to provide consumers with modern, high-quality stationery products alongside an increasingly professional retail and shopping experience. The launch also formed part of FAHASA’s 50th Anniversary celebration series, reaffirming its commitment to better serving the learning, working, and creative needs of students, office professionals, and families across Vietnam.
A highlight of the event was the official Nusign Brand Launch Ceremony, during which representatives from Deli Vietnam and FAHASA completed a symbolic brand artwork by rotating and unveiling interlocking panels. This ceremony represented the connection between creativity, aesthetics, and user experience – the core values that define the Nusign brand.
Beyond the ceremony, visitors were invited to explore the Nusign Pop-up Store, designed with a youthful and contemporary aesthetic. Guests had the opportunity to experience Nusign’s latest collections of stationery, school supplies, and lifestyle accessories, participate in a check-in activity to receive exclusive gifts, and enjoy a hands-on DIY workshop, where they could personalize Nusign gel pens with decorative charms of their choice. Customers spending VND 150,000 or more received a complimentary DIY charm gel pen, while all Nusign products were offered at a 20% promotional discount throughout the event.
Following the launch, FAHASA and Deli rolled out a series of Push Sale promotional events from July 24 – 26 and July 31 – August 2, 2026, at five FAHASA bookstores: Phu Lam, Nguyen Hue, Tan Dinh, District 9, and Long Bien. Throughout the campaign, product consultants introduced customers to the Nusign product range, provided hands-on product demonstrations, and continued the promotion of a complimentary DIY charm gel pen with purchases of VND 150,000 or more.
Through this series of activities, Deli Vietnam and FAHASA aspire to offer consumers not only premium-quality products but also a modern and engaging shopping environment, adding excitement to the 2026 back-to-school season while encouraging creativity and enriching the overall retail experience.
Source: HTV9 News
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