The year 2026 marks the 50th anniversary of FAHASA (August 6, 1976 – August 6, 2026). To celebrate this important milestone and welcome the 2026–2027 academic year, FAHASA is organizing the “Back to School – FAHASA Serving the New School Year 2026” program at major shopping centers, along with the 6th Ho Chi Minh City Children’s Book Fair, offering customers numerous opportunities to purchase books, stationery, school supplies, and educational products with attractive promotions.
Back to School Book Fair Series – FAHASA Serving the New School Year 2026
Held at convenient locations across Hanoi, Hai Phong, and Ho Chi Minh City, the book fairs promise to be ideal destinations for students, parents, and book lovers during the back-to-school season.
Event Details
- Date: June 26 – July 2, 2026
- Opening Hours: 8:00 AM – 10:00 PM
- Venue: Revolutionary Tradition House, 1 Ba Cu Street, Vung Tau Ward, Ho Chi Minh City
Promotion: Customers will enjoy a 10% discount on a wide range of products, including Vietnamese books, foreign-language books, stationery, toys, souvenirs, and premium gifts, among many other items.
Back to School Book Fair 2026 at AEON Mall Long Biên (Hanoi)
Date: July 11 – July 19, 2026
Opening Hours:
- Monday to Friday: 10:00 AM – 10:00 PM
- Saturday and Sunday: 9:00 AM – 10:00 PM
- Venue: Central Atrium, AEON Mall Long Biên, 27 Co Linh Street, Long Bien Ward, Hanoi.
Promotions: Customers can enjoy discounts ranging from 10% to 50% on a wide selection of products, including Vietnamese books, foreign-language books, stationery, toys, souvenirs, premium gifts, and more.
Special Offer: Customers who spend VND 300,000 or more will receive attractive complimentary gifts.
Back to School Book Fair 2026 at AEON Mall Ha Dong (Hanoi)
Date: July 22 – August 2, 2026
Opening Hours:
- Monday to Friday: 10:00 AM – 10:00 PM
- Saturday and Sunday: 9:00 AM – 10:00 PM
- Venue: Nursery Garden Atrium, AEON Mall Ha Dong, Hoang Van Thu Urban Area, Duong Noi Ward, Hanoi.
Promotions: Customers can enjoy discounts ranging from 10% to 50% on a wide range of products, including Vietnamese books, foreign-language books, stationery, toys, souvenirs, premium gifts, and more.
Special Offer: Customers who spend VND 300,000 or more will receive attractive complimentary gifts.
Back to School Book Fair 2026 at AEON Mall Binh Tan (Ho Chi Minh City)
Date: July 30 – August 9, 2026
- Opening Hours: 8:00 AM – 10:00 PM
- Venue: West Atrium, AEON Mall Phu Lam, Ho Chi Minh City.
- Promotions: Customers can enjoy discounts ranging from 10% to 50% on a wide selection of products, including Vietnamese books, foreign-language books, stationery, toys, souvenirs, premium gifts, and more.
Special Offer: Customers who spend VND 300,000 or more will receive attractive complimentary gifts.
Back to School Book Fair 2026 at AEON Mall Hai Phong Le Chan
Date: August 14 – August 23, 2026
- Opening Hours: 9:00 AM – 10:00 PM
- Venue: Coral Atrium, AEON Mall Hai Phong Le Chan, Hai Phong City.
- Promotions: Customers can enjoy discounts ranging from 10% to 50% on a wide variety of products, including Vietnamese books, foreign-language books, stationery, toys, souvenirs, premium gifts, and more.
Special Offer: Customers who spend VND 500,000 or more will receive attractive complimentary gifts.
Exciting Activities at the Book Fairs
In addition to attractive shopping promotions, the book fairs will offer a variety of engaging activities for readers, students, and parents. Visitors will have the opportunity to explore thousands of book titles across diverse categories, including children’s books, literature, life skills, foreign-language books, reference materials, as well as stationery and school supplies for the upcoming academic year.
At selected book fair locations, visitors can also participate in interactive activities and hands-on experiences, such as Freebloch building workshops at the Keepplay experience area. More than just shopping destinations, these book fairs serve as cultural spaces that inspire a love of reading and provide meaningful recreational opportunities for children during the summer holiday and in preparation for the new school year.
Closing Remarks
Through this series of book fairs and the 2026 Back-to-School program, FAHASA aims to continue accompanying readers on their journey of knowledge discovery while promoting reading culture and fostering reading habits within the community.
FAHASA cordially invites customers, parents, students, and children to visit, shop, and enjoy the many exciting activities featured at the 2026 book fair series.
For detailed information, please refer to the information available at each book fair venue.
Images are for illustrative purposes only.
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