FAHASA Organizes a Meet-and-Greet and Book Signing Event with Author Huang San Shui (Hoàng Tam Thủy), Creator of Ma Xiao Ye, the Viral Character Taking Social Media by Storm

In celebration of the 50th Anniversary of Ho Chi Minh City Book Distribution Corporation – FAHASA (1976–2026), and as part of its ongoing efforts to promote meaningful reading and cultural exchange activities for young readers, FAHASA, in collaboration with Sunwolf, will host a meet-and-greet and book signing event with author Huang San Shui (Hoàng Tam Thủy) on June 20, 2026, at FAHASA Tân Định Bookstore, 387–389 Hai Bà Trưng Street, Xuân Hòa Ward, Ho Chi Minh City.

This marks the first time that Huang San Shui-the creator of the beloved Ma Xiao Ye character-will meet and interact directly with Vietnamese readers. The event promises to offer inspiring insights into his creative journey, the development of the Ma Xiao Ye brand, and the positive messages that have helped the character become a social media phenomenon in recent years.

About the Author: Huang San Shui

Huang San Shui (Hoàng Tam Thủy) is a renowned illustrator and content creator from China. He is widely recognized among young readers as the creator of Ma Xiao Ye, one of the most beloved inspirational cartoon characters on social media in recent years.

With a creative style that is relatable, emotionally engaging, and rich in visual storytelling, Huang San Shui has built a unique and heartfelt world that resonates deeply with young audiences. Through his work, he conveys messages of empathy, positivity, and personal growth, making Ma Xiao Ye a source of inspiration for countless fans.

Ma Xiao Ye – A Healing Icon for Modern Youth

Ma Xiao Ye has captured the hearts of young audiences through the image of a small horse whose genuine expressions reflect the emotions many people experience throughout their journey of growing up. In particular, the image of the little horse “running while crying” quickly spread across social media platforms and became a symbol of perseverance-representing the determination to keep moving forward despite life’s pressures and challenges.

Through the concept of healing art, Ma Xiao Ye conveys gentle yet profound messages about self-understanding, resilience, and hope for a brighter future. Its simplicity, relatability, and emotional depth have transformed the character into a source of comfort and inspiration for countless young people in Vietnam and across Asia, making Ma Xiao Ye a cherished companion on their personal journeys of growth and self-discovery.

Meet Author Huang San Shui and Receive Exclusive Gifts

At the event, readers will have the unique opportunity to meet Huang San Shui in person and hear firsthand about the creation of Ma Xiao Ye, behind-the-scenes stories that have never been shared before, and the inspiration behind the works that have captured the hearts of countless readers.

To make the experience even more memorable for fans, FAHASA and the publishing partner have prepared a variety of exclusive gifts for event attendees:

• 100 Ma Xiao Ye rounded-corner cards for participants who register early via the event link and complete on-site check-in.
• 50 Flower Horse plush toys for customers who purchase Ma Xiao Ye – Running While Crying at the event.
• 05 Ma Xiao Ye collectible figures and 07 exclusive Ma Xiao Ye mugs for participants in the event mini-games.
• 01 exclusive artwork personally created by Huang San Shui for a lucky winner selected through the event lucky draw.

With the special appearance of Huang San Shui, the event promises to offer Vietnamese readers a meaningful and inspiring experience, where stories of creativity, perseverance, and personal growth are shared in an authentic and heartfelt way.

The event is also one of the highlights in FAHASA’s series of activities celebrating its 50th Anniversary (1976–2026), further promoting reading culture and bringing unique cultural experiences to readers across Vietnam.