Continuing its strategy of developing a professional bookstore system and expanding into potential markets, on July 25, 2025, FAHASA officially opened the FAHASA Pho Hien Bookstore at: 2nd Floor – GO! Hung Yen Shopping Center, No. 204 To Hieu, Pho Hien Ward, Hung Yen Province. This is FAHASA’s first bookstore in Hung Yen Province, and according to the plan, from now until the end of August 2025, FAHASA will open one more bookstore to meet the growing shopping demand of readers.

FAHASA Pho Hien Bookstore – Beautiful design, diverse and abundant products

FAHASA Pho Hien Bookstore currently displays more than 50,000 book titles across various genres: Vietnamese literature, foreign literature, textbooks – reference books, comics, life skills, foreign languages, etc. In addition, the bookstore also offers more than 40,000 stationery items, school supplies, children’s toys, gifts, and premium souvenirs to meet the shopping and entertainment needs of a wide range of customers: students, families, office workers, and tourists.

With an area of nearly 300 m², FAHASA Pho Hien Bookstore is one of the new highlights in the FAHASA nationwide system, featuring a modern, youthful design and a well-organized display space. Each area of the bookstore is carefully curated, harmoniously combining aesthetics and functionality to create an ideal, friendly, and inspiring cultural-shopping space.

Inside, the space is arranged into various thematic zones tailored to different reader segments, such as the children’s corner, reference books area, and general literature section. Special highlights include key book collections such as Timeless Classics, Nguyen Nhat Anh’s Works, and Train Your Mind – Balance Your Emotions. Display areas are designed to be lively, harmonious, and highly interactive – sparking reading inspiration and enhancing the shopping experience for all ages.

 Attractive grand opening promotions from July 20 – July 31, 2025

During the grand opening, customers shopping at FAHASA Pho Hien Bookstore can enjoy discounts from 10% to 50% on books, stationery, school supplies, children’s toys, and souvenirs. In addition, customers will receive gifts for purchases of VND 300,000 or more, applicable from July 20 – July 31, 2025.

At the same time, FAHASA Pho Hien Bookstore will also host the following programs:

• “FAHASA – Back to School”: Discounts of 10% – 50% and attractive gifts for customers purchasing products for the new school year such as textbooks, reference books, foreign language books, skill books, backpacks, notebooks, and school supplies. Applicable from July 25 to September 5, 2025.

• “49th Anniversary Celebration – FAHASA & Partners Appreciate Customers”: Discounts of up to 50% on various products from reputable domestic and international brands. Applicable from August 1 to September 5, 2025.

Continuing its mission to spread knowledge and serve the community by distributing books and diverse, high-quality, and accessible cultural products, contributing to the preservation and development of reading culture and building a sustainable learning society, in Q3/2025, FAHASA will continue to open four bookstores: FAHASA Dong Ba – Hue City (opening July 31, 2025), FAHASA Nguyen Anh Thu – Ho Chi Minh City (opening August 15, 2025), FAHASA Hung Yen (opening August 22, 2025), and FAHASA Vu Yen – Hai Phong City (opening September 30, 2025).

The opening of FAHASA Pho Hien Bookstore not only marks the brand’s first presence in Hung Yen Province – affirming its pioneering role in spreading reading culture and serving the community—but also creates a cultural space for book lovers, where readers can find inspiration for shopping, learning, and exploring knowledge. It is an ideal meeting place for students, families, and the public in Hung Yen Province.

FAHASA CORPORATION