On May 28, 2026, at FAHASA Tan Dinh Bookstore, FAHASA officially launched its 2026 Summer Book Release Campaign and Summer Activities Program across the FAHASA Bookstore System nationwide. The event also marked the announcement of FAHASA’s plan to open 10 additional bookstores in 2026, moving toward the milestone of 150 bookstores nationwide.
The 2026 Summer Book Release Campaign and Summer Activities Program will be implemented throughout the FAHASA Bookstore System across the country, featuring a wide range of key programs, interactive activities, book fairs, promotional campaigns, and community events running from May to September 2026. The campaign will be divided into two main phases:
- Phase 1: “FAHASA – The Summer Gathering Place” May 28 – June 30, 2026
- Phase 2: “FAHASA Supporting the New School Year” July 1 – September 5, 2026
In 2026, FAHASA will continue expanding its nationwide network with plans to open 10 new bookstores in various provinces and cities across Vietnam. Most of these new bookstores will be located in major shopping centers such as AEON, Vincom, Lotte Mart, and Sense City, enabling FAHASA to better serve a large customer base in key commercial hubs.
List of FAHASA Bookstores Opened and Scheduled to Open in 2026
- FAHASA Tay Nha Trang Bookstore – Lotte Mart Shopping Center, Nha Trang City, Khanh Hoa Province; area: 180 m²; opened in April 2026 and is now officially in operation.
- FAHASA Tan Dong Hiep Bookstore – Level 2, Vincom Plaza Di An; area: 270 m²; officially opened on May 29, 2026.
- FAHASA Bac Giang Bookstore – Lotte Mart Bac Giang – Bac Ninh Shopping Center; area: 250 m²; scheduled to open in June 2026.
- FAHASA Gia Nghia Bookstore – Dak Nong Province; area: 250 m²; scheduled to open in July 2026.
- FAHASA Dan Phuong Bookstore – Vincom Plaza Dan Phuong, Hanoi; area: 320 m²; scheduled to open in August 2026.
- FAHASA Hai Duong Bookstore – AEON SC Hai Duong – Hai Phong Shopping Center; area: 580 m²; scheduled to open in September 2026.
- FAHASA Thanh Hoa Bookstore – AEON Mall Thanh Hoa; area: 800 m²; scheduled to open in October 2026.
- FAHASA Ha Long Bookstore – AEON Mall Ha Long, Quang Ninh Province; area: 800 m²; scheduled to open in November 2026.
- FAHASA Pham Ngoc Thach Bookstore – Vincom Center, Hanoi; area: 320 m²; scheduled to open in November 2026.
- FAHASA Vinh Long Bookstore – Sense Festi Vinh Long Shopping Center; area: approximately 500 m²; scheduled to open in December 2026.
FAHASA’s new bookstores range in size from several hundred to nearly 1,000 square meters and are being developed with comprehensive investments in store design, product assortment, and customer experience. In addition to Vietnamese and foreign-language books, as well as cultural products, the FAHASA bookstore system continues to strengthen its offerings in stationery, educational toys, licensed merchandise, souvenirs, and dedicated experience zones for children, students, and families.
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