In celebration of the 50th Anniversary of FAHASA (1976–2026), FAHASA has partnered with Viet Tinh Anh Corporation to introduce the LEGO® FIFA World Cup 2026™ product line – one of the most anticipated collections launched simultaneously in multiple countries around the world. In Vietnam, Viet Tinh Anh Corporation and the FAHASA Bookstore System are currently among the official distributors of this product range nationwide.
At the same time, FAHASA officially launches “GOALS KID – SUMMER FOOTBALL PLAYGROUND 2026”, an immersive FIFA World Cup 2026™ themed experience space at Nguyen Hue Bookstore.
The opening ceremony took place at 10:00 AM on May 22, 2026, at Nguyen Hue Bookstore (40 Nguyen Hue Boulevard, Ho Chi Minh City). This event is part of Phase 2 of FAHASA’s 50th Anniversary Celebration Program under the theme “50 YEARS OF FAHASA – SERVING THE COMMUNITY, SPREADING KNOWLEDGE”, while further reinforcing FAHASA’s vision of transforming bookstores into modern cultural, educational, and entertainment destinations for a wide range of customers.
FAHASA – “GOALS KID – Summer Football Playground 2026”: A Dynamic Space for Experience and Interaction
Running from May 22 to June 1, 2026, at the ground floor of Nguyen Hue Bookstore, the “GOALS KID – Summer Football Playground 2026” experience zone is inspired by the exciting atmosphere of FIFA World Cup 2026™, offering children and families an engaging summer destination through a series of interactive, educational, and recreational activities.
The program features the participation of several renowned brands, including LEGO®, PANINI, VECTO, WABOBA, and CHAMPION GAMES, bringing visitors a variety of exciting hands-on experiences.
The experience space is divided into several themed zones, including:
• A check-in photo area at the “FIFA World Cup 2026™ Victory Podium”, highlighted by a life-size LEGO® World Cup Trophy model.
• An interactive game zone featuring the “Score a Goal” challenge and football-themed activities designed for children and families.
• The Champion Games Football Spinner zone, where participants can role-play as football players and enjoy skill-based challenges.
• A VECTO remote-controlled football robot experience area.
• A display area showcasing the latest FIFA World Cup™ PANINI Player Card Collection.
• A product exhibition area introducing FIFA World Cup 2026™ themed merchandise for children and football enthusiasts.
Specially, the first 50 children who successfully complete all daily challenges will receive a LEGO® Mini Build set as a complimentary gift from the program.
Introducing a Wide Range of New FIFA World Cup 2026™-Themed Products
As part of the event, FAHASA and Viet Tinh Anh are showcasing a variety of newly launched FIFA World Cup 2026™ themed products, including LEGO® Sports Editions, PANINI FIFA World Cup™ Trading Cards, Champion Games Football Spinner, VECTO Remote-Controlled Football Robots, and Moon Ball products from WABOBA, among many others.
In addition to the product displays, visitors will have the opportunity to participate in a range of hands-on activities, such as free LEGO® building sessions, exploring a giant LEGO® Football model, experiencing the Champion Games Football Spinner table game, controlling VECTO football robots, and joining interactive activities designed for children and families.
These engaging experiences aim to inspire a passion for football-the world’s most beloved sport-while creating memorable moments for visitors of all ages at the bookstore.
Exciting Interactive Activities and Attractive Gifts for Participants
Throughout the event, visitors who check in at the venue and share their photos on social media using the hashtags #LEGO #FAHASA #FIFAWorldCup2026 #ChienBinhSanCo will have the chance to win one of ten LEGO® World Cup sets through the Check-in Minigame. Winners will be announced on June 5, 2026, via the Vietnam LEGO Club Fanpage.
A special highlight of the program is the “MAKE & TAKE – Build & Take Home for Free” activity, taking place from 2:00 PM to 5:00 PM on the weekends of May 23–24 and May 30–31, 2026. During these sessions, children can build their own LEGO® mini models and take their creations home free of charge. The activity encourages creativity, develops fine motor skills, and provides an engaging hands-on experience for children during the summer holiday season.
In addition, customers participating in the program can enjoy a variety of exclusive gifts and promotional offers, including:
- Receive a LEGO® Keychain valued at VND 399,000 with a LEGO® purchase of VND 1,600,000 or more.
- Receive a LEGO® Sports Bag valued at VND 699,000 with a LEGO® purchase of VND 3,000,000 or more.
- Receive one limited-edition FIFA 365 Adrenalyn 2026 Trading Card with any PANINI purchase of VND 100,000 or more.
These exciting rewards and interactive activities are designed to enhance the overall visitor experience and create a vibrant football-themed destination for children, families, and football fans alike.
Conclusion
Alongside the “GOALS KID – Summer Football Playground 2026” program inspired by FIFA World Cup 2026™, FAHASA continues to expand experiential activities within its bookstore system, integrating books, cultural products, educational toys, and interactive experiences to meet the increasingly diverse recreational, entertainment, and learning needs of today’s customers.
More than just a destination for books and cultural products, the FAHASA Bookstore System is steadily evolving into a vibrant community space that offers meaningful opportunities for interaction, exploration, and family engagement. Through a growing range of experiential activities, FAHASA aims to create enjoyable environments where children, families, and young people can connect, learn, and be inspired.
This transformation reflects one of FAHASA’s key strategic directions in its new stage of development: to establish bookstores as modern cultural, educational, and entertainment destinations that contribute to community enrichment while fostering a lifelong love of learning and discovery.
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