FAHASA Launches 2026 Summer Book Campaign and Announces 10 New Bookstores
On May 28, 2026, at FAHASA Tan Dinh Bookstore, FAHASA officially launched its 2026 Summer Book Release Campaign and Summer Activities Program across the nationwide FAHASA bookstore network. The event also marked the announcement of FAHASA’s plan to open 10 new bookstores in 2026, moving closer to its goal of operating 150 bookstores nationwide.
The 2026 Summer Book Campaign and Summer Activities Program will be implemented throughout the FAHASA bookstore system, featuring a wide range of key programs, interactive events, experiential activities, book fairs, promotional campaigns, and community initiatives running from May to September 2026.
FAHASA to Open 10 New Bookstores in 2026
In 2026, FAHASA will continue expanding its retail network with plans to open 10 additional bookstores in various provinces and cities across Vietnam. Most of the new locations will be situated in major shopping centers such as AEON, Vincom, Lotte Mart, and Sense City, allowing FAHASA to better serve customers in high-traffic commercial areas.
The bookstores that have opened or are scheduled to open in 2026 include:
- FAHASA Tay Nha Trang Bookstore – Lotte Mart Shopping Center, Nha Trang City, Khanh Hoa Province; 180 m²; opened in April 2026 and is now in operation.
- FAHASA Tan Dong Hiep Bookstore – Level 2, Vincom Plaza Di An; 270 m²; opening on May 29, 2026.
- FAHASA Bac Giang Bookstore – Lotte Mart Bac Giang–Bac Ninh Shopping Center; 250 m²; scheduled to open in June 2026.
- FAHASA Gia Nghia Bookstore – Dak Nong Province; 250 m²; scheduled to open in July 2026.
- FAHASA Dan Phuong Bookstore – Vincom Plaza Dan Phuong, Hanoi; 320 m²; scheduled to open in August 2026.
- FAHASA Hai Duong Bookstore – AEON SC Hai Duong–Hai Phong Shopping Center; 580 m²; scheduled to open in September 2026.
- FAHASA Thanh Hoa Bookstore – AEON Mall Thanh Hoa; 800 m²; scheduled to open in October 2026.
- FAHASA Ha Long Bookstore – AEON Mall Ha Long, Quang Ninh Province; 800 m²; scheduled to open in November 2026.
- FAHASA Pham Ngoc Thach Bookstore – Vincom Center, Hanoi; 320 m²; scheduled to open in November 2026.
- FAHASA Vinh Long Bookstore – Sense Festi Vinh Long Shopping Center; approximately 500 m²; scheduled to open in December 2026.
FAHASA’s new bookstores, ranging from several hundred to nearly 1,000 square meters, are being developed with substantial investments in store design, merchandise selection, and customer experience. In addition to Vietnamese and foreign-language books and cultural products, FAHASA continues to strengthen its offerings in stationery, educational toys, licensed merchandise, souvenirs, and dedicated experiential spaces for children, students, and families.
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