Vietnam National Defence Television Channel featured the event where FAHASA, in collaboration with TOTY Co., Ltd. (Lam Ngoc Viet), organized the “Blokees Pop-up at FAHASA” program, offering a variety of creative hands-on experiences, new product launches, and attractive promotions for model-building enthusiasts.
The event officially kicked off at 9:00 AM on June 5, 2026, at FAHASA Phu Lam Bookstore (Ho Chi Minh City), while Pop-up Blokees display areas were also launched at FAHASA Tan Phu Bookstore (Ho Chi Minh City) and FAHASA Long Bien Bookstore (Hanoi). The program provides an exciting creative space for young people during the summer, bringing together entertainment, exploration, and interactive experiences with the latest Blokees model collections.




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