Kênh TH Thong Tan Xa Viet Nam has reported on the event where FAHASA, in collaboration with Kokuyo, officially launched the Kokuyo Pop-up display area on the 1st floor of Nguyen Hue Bookstore.
This activity is part of the series of programs celebrating the 50th anniversary of FAHASA (August 6, 1976 – August 6, 2026).
According to the plan, the Pop-up at Nguyen Hue Bookstore serves as the starting point for a broader expansion. Kokuyo will continue to collaborate with FAHASA to launch five additional Pop-up locations at FAHASA Tan Phu, FAHASA Phu Lam, FAHASA Long Bien, FAHASA Van Phuc, and FAHASA Hai Phong.
In parallel, Kokuyo’s Campus notebooks and pen product lines will also be displayed at 33 FAHASA bookstores nationwide from April through August 2026, aiming to enhance direct customer access.
For more details, please refer to the source:: FAHASA and Kokuyo launch a Japanese stationery experience space




Related posts
Celebrating FAHASA’s 50-Year Journey of Growth and Development (August 6, 1976 – August 6, 2026)
On the morning of August 6, 2026, at THISKYHALL Convention Center, Ho Chi Minh City Book Distribution Corporation – FAHASA solemnly held its 50th Anniversary Celebration (1976–2026), marking a significant milestone in the company’s journey of establishment, growth, development, and service to the community. On this meaningful occasion, FAHASA was honored to receive the First-Class Labor Order, along with other prestigious awards and commendations from the Party, the State, and the Government. These honors recognize FAHASA’s persistent efforts and significant contributions to business development, the promotion of reading culture, and community service. As part of the anniversary celebration, Mr. Pham...
FAHASA – Hành Trình 50 Năm Phục Vụ Cộng Đồng, Lan Tỏa Tri Thức
Over the course of 50 years of establishment and development, FAHASA has remained steadfast in its mission of “Serving the Community – Spreading Knowledge,” continuously innovating and growing to bring books and knowledge closer to readers. During its 20 years of operation under the joint-stock company model (2006–2025), FAHASA achieved many remarkable results. In 2025, the Company recorded revenue of VND 4.228 trillion, representing a tenfold increase compared with 2005. Profit and contributions to the State Budget increased by more than 30 times; the number of bookstores grew tenfold; total retail space expanded fifteenfold; the number of books and cultural...
The Successors Behind a VND 4.2 Trillion Bookstore Empire
The leadership transition is taking place at a time when FAHASA is restructuring its operating model and accelerating the adoption of technology, while readers’ purchasing habits continue to evolve significantly. After 50 years of development, FAHASA’s bookstore network is entering a generational leadership transition. The responsibility of managing this multi-trillion-dong enterprise is gradually being handed over by Chairman Pham Minh Thuan to his two sons: Pham Nam Thang, Vice Chairman of the Board of Directors and General Director of FAHASA Retail, and Pham Minh Nhat Hung, Head of Marketing. This transition comes as FAHASA is undergoing a comprehensive operational restructuring...