FAHASA Corporation organized a Japan Festival combined with a Da Da Dan manga unboxing event at FAHASA Tan Dinh Bookstore, marking the kickoff of its 50th anniversary celebration program, which will run from April to August 2026 across its entire system.
The Japan Festival showcases many globally renowned IPs such as Hello Kitty, Sanrio, Doraemon, Da Da Dan, and Sonny Angel. Through this, it not only updates contemporary cultural and entertainment trends but also gradually transforms the bookstore into a destination that better aligns with the preferences of a new generation of customers. A key highlight of the program is the unboxing event for the blockbuster manga Da Da Dan Volume 1, featuring popular TikToker Hill Manga, creating a lively, engaging, and interactive atmosphere for the manga-loving community.
In addition, customers can shop for a wide range of attractive products with discounts of up to 50%, participate in diverse experiential activities, and enjoy music performances-altogether contributing to a vibrant, youthful festival atmosphere rich in Japanese cultural spirit right within the bookstore space.
Source: HTV9
Related posts
Celebrating FAHASA’s 50-Year Journey of Growth and Development (August 6, 1976 – August 6, 2026)
On the morning of August 6, 2026, at THISKYHALL Convention Center, Ho Chi Minh City Book Distribution Corporation – FAHASA solemnly held its 50th Anniversary Celebration (1976–2026), marking a significant milestone in the company’s journey of establishment, growth, development, and service to the community. On this meaningful occasion, FAHASA was honored to receive the First-Class Labor Order, along with other prestigious awards and commendations from the Party, the State, and the Government. These honors recognize FAHASA’s persistent efforts and significant contributions to business development, the promotion of reading culture, and community service. As part of the anniversary celebration, Mr. Pham...
FAHASA – Hành Trình 50 Năm Phục Vụ Cộng Đồng, Lan Tỏa Tri Thức
Over the course of 50 years of establishment and development, FAHASA has remained steadfast in its mission of “Serving the Community – Spreading Knowledge,” continuously innovating and growing to bring books and knowledge closer to readers. During its 20 years of operation under the joint-stock company model (2006–2025), FAHASA achieved many remarkable results. In 2025, the Company recorded revenue of VND 4.228 trillion, representing a tenfold increase compared with 2005. Profit and contributions to the State Budget increased by more than 30 times; the number of bookstores grew tenfold; total retail space expanded fifteenfold; the number of books and cultural...
The Successors Behind a VND 4.2 Trillion Bookstore Empire
The leadership transition is taking place at a time when FAHASA is restructuring its operating model and accelerating the adoption of technology, while readers’ purchasing habits continue to evolve significantly. After 50 years of development, FAHASA’s bookstore network is entering a generational leadership transition. The responsibility of managing this multi-trillion-dong enterprise is gradually being handed over by Chairman Pham Minh Thuan to his two sons: Pham Nam Thang, Vice Chairman of the Board of Directors and General Director of FAHASA Retail, and Pham Minh Nhat Hung, Head of Marketing. This transition comes as FAHASA is undergoing a comprehensive operational restructuring...