In the vibrant summer atmosphere, on May 29, 2025, FAHASA launched the Summer 2025 Book Release Campaign and related activities nationwide under the theme “FAHASA – A Summer Destination”. Every summer, FAHASA bookstores have always been an ideal destination for children and students after a school year, offering a diverse and meaningful space for shopping, reading, entertainment, and experiences. This year’s summer campaign is held on a large scale, with diverse content, bringing a fun, meaningful, and inspirational summer to young readers across the country.

1.FAHASA and partner suppliers donate 2,000 meaningful gifts to underprivileged students

Trong dịp hè 2025, Công ty FAHASA đã phối hợp cùng các Nhà cung cấp chuẩn bị 2.000 phần quà, trị giá 1 tỷ đồng (mỗi phần quà trị giá 500.000 đồng) để tặng cho các học sinh có hoàn cảnh khó khăn tại các tỉnh thành trong cả nước. Chương trình trao tặng 2.000 phần quà ý nghĩa này sẽ được FAHASA phối hợp thực hiện cùng Đài Truyền hình TP.HCM – HTV và các cơ quan, trường học địa phương. Mỗi phần quà sẽ được trao tận tay các em học sinh, như một lời động viên thiết thực, tiếp sức cho các em trên hành trình học tập và trưởng thành.

2.Summer 2025 activities and services program

*Under the theme “FAHASA – A Summer Destination”, the main programs from May 15 to August 30, 2025, include:

 * May 15 – June 30, 2025: A promotion campaign offering 10%–50% discounts on books, stationery, cultural products, student supplies, gifts, and souvenirs. Customers will receive attractive gifts for bills from VND 300,000 and up.

 * June 21 – July 13, 2025: Japanese Book and Product Week: Manga Festival – up to 50% off on many manga titles and made-in-Japan products.

 * July 1 – July 31, 2025: “FAHASA Back to School” promotion campaign

– Discounts from 10% to 50% on educational books, backpacks, school supplies, notebooks. The campaign gathers many well-known partners and brands.

 *Back to School Book Fair 2025 – “FAHASA for the New School Year”, from July 1 to August 24, 2025, is FAHASA’s annual activity, organized in coordination with AEON MALL and Vincom shopping centers to support students entering the new school year with many promotions.

– Discounts of 10%–50% on books, stationery, school supplies… Students can also participate in fun activities co-hosted by FAHASA and suppliers.

 * At the same time, throughout the summer of 2025, FAHASA will cooperate with publishers and suppliers to organize many interactive book events and hands-on experiences at bookstores such as: making greeting cards, sculpting, baking classes, model assembly competitions… creating a healthy, educational playground for children during the summer holiday

3.FAHASA Long Binh Tan Bookstore and FAHASA Hai Dang Bookstore grand openings – modern design, diverse product selection

– FAHASA Long Binh Tan Bookstore: (500m²) located on the Ground Floor, Go! Dong Nai Shopping Center, KP1, Long Binh Tan Ward, Bien Hoa City.

– FAHASA Hai Dang Bookstore: (nearly 500m²) located on the 1st Floor, Lotte Mart Vung Tau, at the corner of 3/2 Street and Thi Sach Street, Ward 8, Vung Tau City.

Both FAHASA Long Binh Tan and FAHASA Hai Dang bookstores have been given a brand-new look, featuring a modern, elegant design and logical layout, fully aligned with the brand identity standards of the FAHASA system. The spaces are clearly and flexibly arranged, ensuring smooth connectivity between functional areas. FAHASA emphasizes specialized book zones according to different reader groups: children, reference, literature, along with highlight bookshelves such as Nguyen Nhat Anh, Harry Potter, AI – ChatGPT, Classic Works, and current affairs books like the 135th Birthday of President Ho Chi Minh…

Both bookstores display more than 60,000 book titles across various genres including Vietnamese and foreign books, textbooks, reference books, life skills, comics, foreign language learning materials, and trendy products currently favored by the youth such as Sonny Angel, Smiski, Blind Box, and special edition Baby Tree… All products are regularly updated, attractively displayed, and contribute to creating a lively, modern, and inspiring space. In addition, there are over 40,000 items of stationery, school supplies, children’s toys, premium gifts, and souvenirs… all sourced from reputable domestic and international suppliers.

4.Customer appreciation promotion during the grand opening

Customers will enjoy 10% to 50% discounts on books, stationery, school supplies, children’s toys, and souvenirs… Especially, customers with invoices of VND 500,000 or more will receive special commemorative gifts at participating bookstores from May 30 to June 30, 2025.

The grand opening of FAHASA Long Binh Tan Bookstore, FAHASA Hai Dang Bookstore, along with the 2025 Summer Book Release Campaign and activities nationwide, not only kick off an exciting summer but also reflect FAHASA’s continuous efforts in operational innovation, enhancing customer experience, and promoting a culture of reading. With modern spaces, diverse products, attractive promotions, and many educational and entertainment activities, FAHASA continues to affirm its leading role in book distribution and reading culture development in Vietnam.

 FAHASA CORPORATION