With unwavering determination, breakthrough ideas, and the passionate efforts of the FAHASA team, great achievements have been made. On April 19, 2022, FAHASA Long Bien Bookstore officially opened its doors — a Beautiful – Modern – High-Quality – Smart Bookstore.
Despite facing two extremely challenging years and uncertainties ahead, we all hope 2022 will bring brighter days. The grand opening of the newly expanded FAHASA Long Bien Bookstore is not only a celebration for FAHASA Corporation but also fulfills the anticipation of many Hanoi residents. FAHASA Long Bien Bookstore looks forward to continuing to accompany our loyal customers.
This new smart bookstore is a major investment, with tens of billions of VND dedicated to creating a high-class expansion, demonstrating FAHASA’s resilience and vision for the future.
The design of FAHASA Long Bien Bookstore is entirely novel and modern, inspired by the thousand-year-old cultural heritage of Hanoi. This is expressed through a symbolic model of the historic Thang Long Bridge, connecting the past to a modern future. A highlight is the experiential zone featuring colorful mosaic-patterned elements, a popular stop for young customers.
Products, considered the “soul” of a bookstore, are abundant: hundreds of thousands of domestic and foreign book titles, high-quality cultural products, both locally made and imported from advanced countries. Leading brands and the latest, most captivating book titles are continuously updated. This vast inventory is artfully arranged like a vibrant Garden of Knowledge, with distinct sections for Vietnamese books, foreign books, stationery, souvenirs, and children’s products.
Beyond products, in the era of Industry 4.0, we’ve reflected deeply on how to make FAHASA Bookstores more modern, engaging, and above all, convenient — a place not only for shopping but for relaxation after work or school.
The newly opened FAHASA Long Bien Bookstore is the sixth smart bookstore in FAHASA’s nationwide network of 115 bookstores. Smart technology applications here offer customers unique, convenient, and enjoyable experiences.
Key Smart Features:
- Smart product search and information access: All products are geo-located and assigned shelf codes. Using the Product Locator App at the information kiosk, customers can easily find detailed product information and receive a printable mini-map directing them to the exact product location. For large bookstores with thousands of square meters and hundreds of thousands of products, this efficient navigation tool saves valuable time.
- Smart payment: Self-checkout counters are available for customers using bank cards or popular e-wallets like Zalopay and Momo. After selecting items, customers can pay in a few taps on the screen without queuing at traditional checkout counters, offering a quick and autonomous shopping experience.
With smart search, product locator app, and automated payment options via bank cards, Momo, and Zalopay, FAHASA Long Bien provides a seamless, modern shopping journey.
To celebrate the opening from April 19 to May 19, 2022, customers can enjoy 10% to 50% discounts on tens of thousands of items including domestic and foreign books, stationery, school supplies, children’s toys, souvenirs, and more, along with numerous exciting promotional programs.
At the opening ceremony, FAHASA also officially launched its 2022 Summer Book Release and Service Campaign Nationwide, running from May 1 to August 31, 2022, featuring vibrant activities such as: back-to-school and summer programs, summer book fairs, Back-to-School Book Fairs in Ho Chi Minh City and other provinces, support programs for students preparing for the new school year, and FAHASA’s birthday celebrations.
Address: 2nd Floor, Aeon Mall Long Bien – No. 27 Co Linh Street, Long Bien Ward, Long Bien District, Hanoi City.
FAHASA Corporation – FAHASA Long Bien Bookstore is honored to welcome and serve you
FAHASA CORPORATION
