As part of the celebrations marking the 50th Anniversary of Ho Chi Minh City Book Distribution Corporation (FAHASA) (1976–2026) and in line with its commitment to diversifying customer experiences across the FAHASA bookstore network, FAHASA has partnered with Lam Ngoc Viet Co., Ltd. (TOTY) to organize the “Blokees Pop-Up at FAHASA” program. The event features a wide range of creative activities, new product showcases, and attractive promotions for the growing community of model-building enthusiasts.
The program officially kicks off at 9:00 AM on June 5, 2026, at FAHASA Phu Lam Bookstore (Ho Chi Minh City). In addition, dedicated Blokees Pop-Up display areas will be set up at FAHASA Tan Phu Bookstore (Ho Chi Minh City) and FAHASA Long Bien Bookstore (Hanoi).
More than just a product showcase, the Blokees Pop-Up 2026 has been designed as a vibrant summer destination for young people, families, and model enthusiasts. The space embraces a modern pop-culture theme, featuring eye-catching display zones, interactive areas, and creative hands-on experiences inspired by globally renowned franchises such as Transformers, Star Wars, DC Comics, and Evangelion. Visitors can look forward to exciting moments of exploration and discovery throughout the summer season.
FAHASA and TOTY Join Forces to Deliver a Creative Experiential Space
As Vietnam’s leading bookstore retail chain with an extensive nationwide distribution network, FAHASA continuously expands its cultural, educational, and entertainment initiatives to provide customers with enriching and engaging experiences, especially for families and young audiences during the summer holiday season.
Meanwhile, TOTY (Lam Ngoc Viet Co., Ltd.) is a trusted distributor specializing in toys, collectible models, and creative entertainment products in Vietnam. With years of experience in bringing internationally recognized brands closer to local consumers, TOTY has established itself as a reputable name within the industry.
This event marks a significant collaboration between FAHASA and TOTY in developing a modern retail model that seamlessly combines shopping with immersive experiences. It also serves as one of the key activities celebrating FAHASA’s 50th anniversary, contributing to the creation of more creative playgrounds and engaging experiential activities for customers throughout the FAHASA bookstore network nationwide.
Launching the Latest Blokees Product Lines in Vietnam
Blokees is a globally recognized licensed model-kit brand featuring a diverse portfolio of intellectual properties (IPs) from some of the world’s leading entertainment franchises, including Transformers, Marvel, Jurassic World, DC Comics, Star Wars, Evangelion, and many other well-known brands.
Blokees products have gained strong popularity among hobbyists and collectors thanks to their innovative designs, flexible assembly systems, high interactivity, and collectible value that appeal to a wide range of age groups.
At the Blokees Pop-Up 2026, visitors will have the opportunity to gain early access to several newly released product lines launching simultaneously with international markets. Highlights include:
- FAHASA Exclusive Product: Blokees Model Kits – Transformers (Limited Model Kit), priced at VND 999,000 per kit. Only 90 units will be available, with the product officially launching worldwide on June 5, 2026.
- New product lines from the Star Wars and DC Comics collections.
- Premium Evangelion series collections designed for enthusiasts and collectors.
- A wide range of newly released products featuring globally popular characters and model series.
A key highlight of the program is the main Pop-Up area at FAHASA Phu Lam Bookstore, where visitors can explore a dynamic exhibition and interactive experience space. The venue is divided into two main zones: a Blokees product showcase area and an interactive game and creative challenge zone, offering engaging activities for visitors of all ages.
Exciting Promotions, Exclusive Gifts, and Weekend Workshops
From June 5 to June 21, 2026, customers participating in the program at FAHASA Phu Lam, FAHASA Tan Phu, and FAHASA Long Bien Bookstores will enjoy a wide range of exclusive promotions and special offers.
One of the program’s highlights is the “Hunt for Blokees Exclusives – FAHASA Pop-Up Limited Edition” campaign. The promotion applies to the first 100 customers at each Pop-Up location who purchase Transformers products worth VND 399,000 or more. Eligible customers will receive limited-edition gifts, including a Transparent Unicron Figure, a premium Ark Storage Box, and an exclusive Blokees Display Bag.
Customers purchasing products from the Blokees GV Series will also have the opportunity to participate in an on-site lucky draw for a chance to win the highly sought-after Alloy Luster Surge Limited Edition models.
For Anime and Pop-Culture enthusiasts, the event offers special promotions on selected Evangelion and Sakura Miku product lines, accompanied by exclusive gifts such as the Evangelion Action Edition Mouse Pad, Evangelion Metal Magnet Badges, and Limited-Edition Sakura Miku 3D Refrigerator Magnets.
In addition, FAHASA and TOTY will organize a series of weekend workshops at FAHASA Phu Lam Bookstore on June 5–7, June 13–14, and June 20–21, 2026. These workshops will feature engaging creative activities, including “Build Your Own Blokees Wheels Supercar” and “Become an IDW Transformers Artist.” Participants will have the opportunity to design, color, and personalize their models, creating unique pieces that reflect their own creativity and style.
Conclusion
Through the Blokees Pop-Up 2026 program, FAHASA and TOTY aim to create an inspiring and creative experiential space where children, families, and model-building enthusiasts can connect, learn, explore, and develop their creativity and critical thinking skills through highly engaging and educational entertainment products.
By combining interactive experiences with innovative product offerings, the event seeks to foster meaningful moments of discovery, imagination, and learning, while bringing communities together through a shared passion for creativity and pop culture.
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