On January 15, 2026, the FAHASA Bookstore in Hai Phong officially reopened on the 3rd floor of AEON Mall Hai Phong Le Chan, located at No. 10 Vo Nguyen Giap Street, Le Chan Ward, Hai Phong City.
Modern, Youthful Space & Engaging Experiences
The FAHASA Hai Phong Bookstore was established and officially began operations in 2020. After more than five years of service, it has received strong support and affection from customers.
With a spacious area of 1,000 square meters, FAHASA Hai Phong is one of the standout locations in the FAHASA system nationwide, featuring a modern, youthful design and a well-organized layout.
Every section of the bookstore is carefully curated, harmoniously combining aesthetics and functionality, offering customers an inspiring, friendly, and ideal cultural and shopping space.
Highlight Space – Reading Experience Area
The highlight of the FAHASA Hai Phong Bookstore lies in its well-invested, beautifully designed, diverse, and engaging book and product display areas, along with a dedicated Reading Experience Zone. This space is designed as an open, friendly, and highly interactive environment, encouraging visitors to stop by, relax, and immerse themselves in the world of knowledge.
The design features softly curved wooden platforms combined with ocean-blue tones and lively marine-inspired patterns, creating a pleasant and welcoming atmosphere for both adults and children. This area serves not only as a venue for reading sessions, children’s interactions, and weekend storytelling activities, but also as a cultural reading corner where young readers can freely explore knowledge in a creative and inspiring setting.
A Destination for Reading, Shopping, and Entertainment
The FAHASA Hai Phong Bookstore offers more than 70,000 book titles across a wide range of genres, including Vietnamese literature, foreign books, textbooks and reference materials, comics, life skills, and language learning resources. In addition, the bookstore provides over 60,000 items such as stationery, school supplies, toys, gifts, and premium souvenirs.
The interior space is thoughtfully organized into specialized sections to meet the diverse needs of different reader groups.
A key highlight is the system of exclusive and curated bookshelves, including collections such as Young Vietnamese Authors, Classic Literature, and works by Nguyễn Nhật Ánh, along with encyclopedic knowledge, detective fiction, and “Take Note” collections. These are carefully selected and systematically displayed, contributing to the promotion of knowledge and the sustainable development of reading culture.
The trending product display area is continuously updated by FAHASA, featuring popular items among young people such as LEGO, Blind Box, Minecraft, and MrBeast. These products are prominently showcased in a modern and creative space, offering an enjoyable and trend-forward shopping experience.
Grand Opening Promotion Program
On the occasion of the reopening of the FAHASA Hai Phong Bookstore, from January 15 to January 31, 2026, customers can enjoy special promotions, including discounts ranging from 10% to 50% on thousands of products such as books, stationery, school supplies, children’s toys, and souvenirs. In particular, customers will receive exclusive gifts with purchases of 300,000 VND or more.
In addition to shopping incentives, throughout the promotion period-coinciding with the Lunar New Year season-FAHASA, in collaboration with partners and suppliers, will host a variety of interactive activities and book introduction programs for families and children. These include traditional experiences such as “Spring Fortune Picking” and calligraphy writing and gifting by traditional scholars, contributing to a vibrant, warm, and culturally rich festive atmosphere to welcome the New Year.
Conclusion
With the reopening of the FAHASA Hai Phong Bookstore in a refreshed new look, along with diverse promotional programs and meaningful gifts, FAHASA aims to bring customers a fortunate and fulfilling start to the new year.
This is not only an opportunity for attractive shopping but also a meaningful time for connection, sharing, and celebrating the arrival of 2026 with peace and happiness. FAHASA aspires to be a cultural and intellectual destination, as well as a joyful shopping hub for families during the 2026 Lunar New Year season.
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