FAHASA Announces the Opening of 10 New Bookstores in 2026, Reaching a Milestone of 150 Bookstores Nationwide

In celebration of FAHASA’s 50th Anniversary (1976–2026), Ho Chi Minh City Book Distribution Corporation (FAHASA) officially announces its plan to open 10 additional bookstores in 2026, bringing the total number of FAHASA bookstores nationwide to 150 by December 2026. This initiative is one of the key activities in FAHASA’s 50th Anniversary Celebration program under the theme: “50 Years of FAHASA – Serving the Community, Spreading Knowledge.”

This milestone marks a new stage in FAHASA’s growth and development after five decades of operation, further reinforcing its position as Vietnam’s leading professional bookstore chain. With an extensive nationwide distribution network, FAHASA continues to meet the reading, educational, entertainment, and cultural shopping needs of readers and customers across the country.

FAHASA to Open 10 New Bookstores in 2026

In 2026, FAHASA will continue expanding its bookstore network with plans to open 10 new bookstores across various provinces and cities throughout Vietnam. Most of the new locations will be situated in major shopping centers such as AEON, Vincom, Lotte Mart, and Sense City, enabling FAHASA to better serve the large customer base in key urban and commercial areas.

The list of bookstores that have already opened or are scheduled to commence operations in 2026 is as follows:

1. FAHASA Tay Nha Trang Bookstore – Located at Lotte Mart Shopping Center, Nha Trang City, Khanh Hoa Province; area: 180 m². Opened in April 2026 and is now officially in operation.
2. FAHASA Tan Dong Hiep Bookstore – Located on Level 2 of Vincom Plaza Di An; area: 270 m². Officially opened on May 29, 2026.
3. FAHASA Bac Giang Bookstore – Located at Lotte Mart Bac Giang – Bac Ninh; area: 250 m². Scheduled to open in June 2026.
4. FAHASA Gia Nghia Bookstore – Located in Dak Nong Province; area: 250 m². Scheduled to open in July 2026.
5. FAHASA Dan Phuong Bookstore – Located at Vincom Plaza Dan Phuong, Hanoi; area: 320 m². Scheduled to open in August 2026.
6. FAHASA Hai Duong Bookstore – Located at AEON SC Hai Duong – Hai Phong; area: 580 m². Scheduled to open in September 2026.
7. FAHASA Thanh Hoa Bookstore – Located at AEON Mall Thanh Hoa; area: 800 m². Scheduled to open in October 2026.
8. FAHASA Ha Long Bookstore – Located at AEON Mall Ha Long, Quang Ninh; area: 800 m². Scheduled to open in November 2026.
9. FAHASA Pham Ngoc Thach Bookstore – Located at Vincom Center, Hanoi; area: 320 m². Scheduled to open in November 2026.
10. FAHASA Vinh Long Bookstore – Located at Sense Festi Vinh Long; area: approximately 500 m². Scheduled to open in December 2026.

FAHASA’s new bookstores range in size from several hundred square meters to nearly 1,000 square meters and are designed to deliver a modern, integrated shopping experience. In addition to Vietnamese-language books, foreign-language books, and cultural products, the FAHASA bookstore network continues to expand its offerings in stationery, educational toys, licensed merchandise, souvenirs, and dedicated experience zones for children, students, and families.

FAHASA’s Transformation

TOWARD AN INTEGRATED CULTURAL AND EDUCATIONAL BOOKSTORE ECOSYSTEM WITH MULTI-EXPERIENCE OFFERINGS AND INTERNATIONAL STANDARDS

Over the years, FAHASA has invested significant resources in comprehensively upgrading its bookstore network nationwide. This new bookstore model represents FAHASA’s long-term development strategy for the next phase of growth, built upon four key pillars:

1. Elevating the Customer Experience Across the FAHASA Bookstore Network: FAHASA bookstores in major cities will continue to expand in scale and focus on delivering premium shopping experiences and distinctive value to customers. We aspire to create genuine knowledge destinations where readers can immerse themselves in meaningful books, free from the distractions of digital devices, and reconnect with the enduring value of reading culture.
2. Establishing International Standards As part of its strategy to develop a world-class professional bookstore network, FAHASA is committed to upgrading every aspect of its operations—from brand identity and store design to service quality—in line with international standards. At the same time, we continue to diversify and enrich our product portfolio to meet the evolving expectations of modern consumers. At FAHASA, globally popular series and trending intellectual property (IP) products are continuously updated and made available to customers. In addition, we collaborate with renowned international publishers to bring high-quality bestselling titles to Vietnam, enabling readers to gain broader access to global knowledge and culture.
3. Personalization and Cultural Connection: FAHASA envisions each bookstore as a local cultural hub. Every location is developed with a personalized approach that reflects the unique cultural characteristics, consumer preferences, and customer behaviors of its surrounding community. Beyond being Vietnam’s leading bookstore retailer, FAHASA aims to transform each bookstore into a destination where knowledge, culture, and community come together. Customers can enjoy reading experiences, participate in author talks, community events, and engage with meaningful cultural activities that enrich everyday life.
4. Driving Innovation Through a Smart Technology Ecosystem: At FAHASA, proprietary technology serves as a key driver of innovation, enabling the company to better understand and serve its customers. Our intelligent management systems provide valuable insights into the preferences and purchasing behaviors of different customer segments. Leveraging these insights, FAHASA continuously optimizes its product assortment, enhances visual merchandising strategies, and improves customer services. The result is a more personalized, convenient, and enjoyable shopping experience tailored to the needs of every visitor. Through these strategic initiatives, FAHASA is shaping the future of the modern bookstore—an integrated cultural and educational destination that combines knowledge, technology, community engagement, and world-class customer experiences.

In recent years, FAHASA has strategically focused on expanding its bookstore network within major shopping centers such as AEON Mall, Vincom, Lotte Mart, GO!, Co.opmart, and other modern retail destinations. This approach enables FAHASA to directly serve the growing shopping, educational, and entertainment needs of today’s consumers.

Establishing a presence in leading shopping centers not only enhances FAHASA’s ability to reach a broader readership but also supports the transformation of the traditional bookstore model into a more modern, visually engaging, and experience-driven retail environment.

FAHASA bookstores located in shopping centers are developed with a consistent investment strategy, featuring spacious layouts, open-concept designs, and well-organized product categories. These bookstores seamlessly integrate books, stationery, educational toys, souvenirs, and dedicated experience zones for children, students, and families.

This expansion strategy represents one of FAHASA’s key development priorities for the next phase of growth, positioning its bookstores as cultural, retail, and experiential destinations that align with evolving consumer lifestyles and expectations.

Nationwide Bookstore Management Network

Currently, FAHASA operates through five Book Centers, its E-commerce Division, and FABICO, which are responsible for managing the bookstore network as follows:

• Nguyen Hue Book Center manages 31 bookstores across Ho Chi Minh City, the Southeast region, and the Mekong Delta.
• Xuan Thu Book Center manages 22 bookstores across Ho Chi Minh City, the Southeast region, the Central region, and the Central Highlands.
• Phu Nhuan Book Center manages 23 bookstores across Ho Chi Minh City, the Southeast region, the Central region, and the Central Highlands.
• Gia Dinh Book Center manages 26 bookstores across Ho Chi Minh City, the Southeast region, and the Central region.
• FAHASA Hanoi Book Center manages 28 bookstores in Hanoi and the Northern provinces.
• FABICO manages 12 bookstores in Ho Chi Minh City and the Southeast region, as well as the e-commerce platform fabico.com.
• The E-commerce Division currently operates and manages seven online sales channels, including Shopee, TikTok Shop, Lazada, the FAHASA website, and the FAHASA mobile application.

Conclusion

Over the past 50 years, FAHASA has continuously expanded its bookstore network, diversified its product offerings, and adapted to changing market demands in order to better serve customers nationwide.

The goal of reaching 150 bookstores nationwide by December 2026, together with the opening of 10 new bookstores in 2026, marks an important milestone in FAHASA’s development journey. It also reflects the company’s long-term commitment to investing in a modern bookstore network, promoting reading culture, and serving communities across Vietnam.

As FAHASA enters its next stage of growth, the company remains dedicated to creating inspiring cultural spaces, enhancing customer experiences, and expanding access to knowledge for readers of all generations.