FABICO Bookstore Lai Thieu Grand Opening on May 27, 2026

On May 27, 2026, FABICO officially opened its new FABICO Lai Thieu Bookstore, a 400-square-meter bookstore located at 191B Nha Tho Bung Street, Hung Phuoc Quarter, Thuan An Ward, Ho Chi Minh City.

Binh Duong Culture and Trading Joint Stock Company (FABICO), a member of the ecosystem of Ho Chi Minh City Book Distribution Corporation (FAHASA), operates within a nationwide network of 150 bookstores. As a trusted and beloved brand associated with generations of readers and customers across Vietnam, FABICO continues its journey of developing a professional bookstore system. The company is proud to be one of the pioneering bookstore operators in the former Binh Duong Province, now part of Ho Chi Minh City.

FABICO Lai Thieu Bookstore – A Knowledge Hub in the Bung Market Area

FABICO Lai Thieu Bookstore features more than 30,000 Vietnamese and foreign-language book titles and over 40,000 products, including stationery, school supplies, children’s toys, premium gifts, and souvenirs. These products are sourced from hundreds of leading publishers and suppliers both domestically and internationally and are displayed in dedicated sections, including Vietnamese books, foreign-language books, stationery, souvenirs, and a special area designed for children.

The bookstore’s interior is thoughtfully organized into various thematic zones to meet the diverse interests and needs of different reader groups. Highlights include exclusive and featured collections such as the Young Vietnamese Authors Collection, the Nguyen Nhat Anh Collection, and the Detective Fiction Collection. The vibrant and interactive display areas are designed to inspire reading and enhance the overall shopping experience for visitors of all ages.

In addition, to keep pace with the evolving preferences of younger consumers, FABICO bookstores continuously introduce new and trendy product lines. These products are prominently displayed within a modern and creative retail environment, helping to enrich the customer experience and inspire young visitors every time they visit the bookstore.

Beautiful, Youthful, and Modern Space

FABICO Lai Thieu Bookstore has been thoughtfully developed with modern facilities and a stylish, youthful design. Its product categories are arranged in a clear, logical, and customer-friendly layout, making shopping convenient and enjoyable. Book sections, stationery, toys, gifts, and educational products are organized cohesively, creating a dynamic, welcoming, and experience-driven environment that caters to the shopping, learning, and entertainment needs of a wide range of customers.

In addition to its modern retail space, FABICO Lai Thieu Bookstore also features a dedicated play and creative experience area for children and families. Visitors can participate in a variety of engaging activities, including LEGO building, coloring, drawing, arts and crafts, planting, and pot decoration. These activities are regularly organized in a friendly and vibrant environment, helping children develop creativity and motor skills while providing meaningful and enjoyable experiences for families visiting the bookstore.

A Series of Activities Celebrating FAHASA’s 50th Anniversary

The opening of FABICO Lai Thieu Bookstore is part of a series of business and community activities commemorating the 50th anniversary of FAHASA.

Phase 1 (April 10 – May 10, 2026): Launching the 50th Anniversary Celebration

The first phase focuses on building excitement and momentum for the anniversary campaign. Highlights include a Japanese Cultural Festival and the launch of publications that have attracted significant interest among young readers, notably the manga series Dan Da Dan.

At the same time, FAHASA is rolling out a wide range of activities across its bookstore network, including new book launches, exclusive editions, workshops, reader meet-and-greets, and thematic displays, creating a vibrant start to the anniversary celebration.

A special promotion, “Golden Anniversary – Gifts Galore,” will take place from April 10 to April 19, 2026. Customers with purchases of VND 300,000 or more will receive attractive gifts in celebration of FAHASA’s 50th anniversary.

Phase 2 (May 22 – June 30, 2026): 50 Years of FAHASA – “Serving the Community, Spreading Knowledge”

Taking place during the peak summer season, Phase 2 focuses on activities for readers and families. Key highlights include the opening ceremony of the Summer Book Campaign 2026, summer reading programs, in-store experiences, community-oriented activities, and reader engagement events.

This phase emphasizes the promotion of reading culture and community service, particularly among students, young readers, and families.

Phase 3 (July 17 – August 16, 2026): Happy 50th Anniversary, FAHASA – A Thousand Words of Gratitude

As the flagship phase of the anniversary celebration, Phase 3 features a variety of signature activities, including commemorative editions, limited-edition publications, customer appreciation programs, and Back-to-School campaigns across the entire bookstore network.

During this period, FAHASA will also introduce special displays, product showcases, and in-store promotional activities to mark its 50th anniversary.

To express its sincere appreciation to customers, FAHASA will allocate the largest customer gift budget in its history. From July 15 to August 15, 2026, every customer making purchases of VND 100,000 or more at any FAHASA bookstore nationwide will receive meaningful appreciation gifts as part of the anniversary celebration.

Conclusion

FABICO’s long-term strategy of continuously expanding its bookstore network demonstrates its commitment to bringing books and knowledge closer to readers. Every new bookstore opening represents another step toward reaching more communities and serving a broader audience.

As FABICO continues its growth journey, the company’s dedication to investment and innovation, together with the trust and support of its customers, will remain the driving force behind its efforts to enhance service quality and create modern, welcoming cultural spaces for the community.

FABICO and FABICO Lai Thieu Bookstore are honored to welcome and serve our valued customers.