In celebration of the 50th anniversary of Ho Chi Minh City Book Distribution Corporation – FAHASA (1976–2026), and as part of its ongoing efforts to diversify customer engagement activities across the FAHASA bookstore system, FAHASA, in collaboration with TOTY Co., Ltd. (Lâm Ngọc Việt), is organizing the “Blokees Pop-up at FAHASA” event. The program features a wide range of creative interactive activities, new product showcases, and attractive promotions for the model-building community.
The event officially commenced at 9:00 AM on June 5, 2026, at FAHASA Phu Lam Bookstore (Ho Chi Minh City), alongside Pop-up Blokees display areas at FAHASA Tan Phu Bookstore (Ho Chi Minh City) and FAHASA Long Bien Bookstore (Hanoi).
Blokees is a globally recognized licensed model kit brand featuring a diverse portfolio of intellectual properties (IPs) from some of the world’s leading entertainment franchises, including Transformers, Marvel, Jurassic World, DC Comics, Star Wars, Evangelion, and many others. Blokees products are highly appreciated by hobbyists and collectors for their innovative designs, flexible assembly experience, high interactivity, and collectible value suitable for a wide range of age groups.
At Pop-up Blokees 2026, visitors will have the opportunity to explore and purchase a variety of new product lines released simultaneously with international markets, including:
• FAHASA Exclusive Product: Blokees Model Kits – Transformers (Limited Model Kit), priced at VND 999,000 per unit, with only 90 units available. The product was officially launched worldwide on June 5, 2026.
• New product lines from the Star Wars and DC Comics collections.
• Premium Evangelion model collections designed for enthusiasts and collectors.
• A wide range of new products featuring globally popular characters and model series.
A key highlight of the program is the main Pop-up area at FAHASA Phú Lâm Bookstore, which combines product displays with interactive experiences. The space is divided into two main zones: the Blokees Product Showcase Area and the Creative Games & Challenges Area, offering visitors an engaging and immersive experience.
Source: HTV9
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