Kênh TH Quoc Phong Viet Nam has reported on the event where FAHASA, in collaboration with Kokuyo, officially launched the Kokuyo Pop-up display area on the 1st floor of Nguyen Hue Bookstore on April 24, 2026.
According to the plan, the Pop-up at Nguyen Hue Bookstore serves as the starting point for a broader expansion between the two partners. In the coming time, Kokuyo and FAHASA will continue to roll out five additional Pop-up spaces at FAHASA Tan Phu, FAHASA Phu Lam, FAHASA Long Bien, FAHASA Van Phuc, and FAHASA Hai Phong.
In parallel, Kokuyo’s Campus notebooks and pen product lines will be displayed at 33 FAHASA bookstores nationwide from April through August 2026.
The launch of the Kokuyo Pop-up at Nguyen Hue Bookstore is considered one of the highlight activities in FAHASA’s 50th anniversary celebration. Through this model, the company not only expands cooperation with international brands but also gradually innovates bookstore spaces, enhances hands-on customer experiences, and moves toward more direct and effective engagement with consumers.
For more details, please refer to the source: Ngày mới với QPVN 27/4/2026
Related posts
Opening Ceremony of the Japan Book Week Themed “Japan Through the Pages” Celebrating 10 Years of Partnership Between FAHASA and Kinokuniya Group, Japan
In celebration of the 50th anniversary of Ho Chi Minh City Book Distribution Corporation (FAHASA) (1976–2026) and to commemorate the 10th anniversary of the partnership between FAHASA and Kinokuniya Group (2016–2026), FAHASA, in collaboration with Kinokuniya Group, officially launched the Japan Book Week on July 1, 2026, at Nguyen Hue Bookstore under the theme “Japan Through the Pages.” The event provides an opportunity for FAHASA and Kinokuniya to reflect on a decade of strong, effective, and culturally meaningful cooperation. From the first Japan Book Week organized in 2016, to the development of Japanese-language book sections at key bookstores and the...
FAHASA, in collaboration with Tre Publishing House, organized a meet-and-greet and book-signing event with author Nguyen Nhat Anh on June 13, 2026
As part of the celebration of the 50th anniversary of Ho Chi Minh City Book Distribution Corporation – FAHASA (1976–2026) and its ongoing commitment to bringing meaningful activities to the reading community, FAHASA, in collaboration with Tre Publishing House, organized a meet-and-greet and book-signing event with author Nguyen Nhat Anh on June 13, 2026, at FAHASA Tan Dinh Bookstore in Ho Chi Minh City. The event provided an opportunity for a large number of readers, especially those who have accompanied Nguyen Nhat Anh’s literary journey over the years, to meet the author in person, engage in meaningful interactions, and receive...
FAHASA, in collaboration with Tre Publishing House, organized a meet-and-greet and book-signing event with author Nguyen Nhat Anh on June 13, 2026
As part of the celebration of the 50th anniversary of Ho Chi Minh City Book Distribution Corporation – FAHASA (1976–2026) and its ongoing commitment to bringing meaningful activities to the book-loving community, FAHASA, in collaboration with Tre Publishing House, organized a meet-and-greet and book-signing event with author Nguyen Nhat Anh on June 13, 2026, at FAHASA Tan Dinh Bookstore in Ho Chi Minh City. The event provided a valuable opportunity for readers, especially those who have followed Nguyen Nhat Anh’s works over the years, to meet the author in person, engage in direct interaction, and receive autographs from one of...