Kênh TH Quoc Phong Viet Nam has reported on the event where FAHASA, in collaboration with Kokuyo, officially launched the Kokuyo Pop-up display area on the 1st floor of Nguyen Hue Bookstore on April 24, 2026.
According to the plan, the Pop-up at Nguyen Hue Bookstore serves as the starting point for a broader expansion between the two partners. In the coming time, Kokuyo and FAHASA will continue to roll out five additional Pop-up spaces at FAHASA Tan Phu, FAHASA Phu Lam, FAHASA Long Bien, FAHASA Van Phuc, and FAHASA Hai Phong.
In parallel, Kokuyo’s Campus notebooks and pen product lines will be displayed at 33 FAHASA bookstores nationwide from April through August 2026.
The launch of the Kokuyo Pop-up at Nguyen Hue Bookstore is considered one of the highlight activities in FAHASA’s 50th anniversary celebration. Through this model, the company not only expands cooperation with international brands but also gradually innovates bookstore spaces, enhances hands-on customer experiences, and moves toward more direct and effective engagement with consumers.
For more details, please refer to the source: Ngày mới với QPVN 27/4/2026
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