Kênh TH Quoc Phong Viet Nam has reported on the event where FAHASA, in collaboration with Kokuyo, officially launched the Kokuyo Pop-up display area on the 1st floor of Nguyen Hue Bookstore on April 24, 2026.
According to the plan, the Pop-up at Nguyen Hue Bookstore serves as the starting point for a broader expansion between the two partners. In the coming time, Kokuyo and FAHASA will continue to roll out five additional Pop-up spaces at FAHASA Tan Phu, FAHASA Phu Lam, FAHASA Long Bien, FAHASA Van Phuc, and FAHASA Hai Phong.
In parallel, Kokuyo’s Campus notebooks and pen product lines will be displayed at 33 FAHASA bookstores nationwide from April through August 2026.
The launch of the Kokuyo Pop-up at Nguyen Hue Bookstore is considered one of the highlight activities in FAHASA’s 50th anniversary celebration. Through this model, the company not only expands cooperation with international brands but also gradually innovates bookstore spaces, enhances hands-on customer experiences, and moves toward more direct and effective engagement with consumers.
For more details, please refer to the source: Ngày mới với QPVN 27/4/2026
Related posts
A Formidable Rival in the Mid-Autumn Mooncake “Race”
During the Mid-Autumn Festival, Vietnamese publishers and bookstores are experimenting with new ways to bring book content into products, services, and experiential activities. A mooncake gift box is designed to resemble an oversized book. Inside are a copy of Mario Puzo’s novel The Godfather and four mooncakes. Priced at around VND 1 million, the product was developed by a Vietnamese book company. Beyond selling books, many publishers and book distributors in Vietnam are also developing products, services, and experiences tied to special occasions throughout the year, with the Mid-Autumn Festival being a notable example. Bookstores Sell Mooncakes Speaking with Tri...
Celebrating FAHASA’s 50-Year Journey of Growth and Development (August 6, 1976 – August 6, 2026)
On the morning of August 6, 2026, at THISKYHALL Convention Center, Ho Chi Minh City Book Distribution Corporation – FAHASA solemnly held its 50th Anniversary Celebration (1976–2026), marking a significant milestone in the company’s journey of establishment, growth, development, and service to the community. On this meaningful occasion, FAHASA was honored to receive the First-Class Labor Order, along with other prestigious awards and commendations from the Party, the State, and the Government. These honors recognize FAHASA’s persistent efforts and significant contributions to business development, the promotion of reading culture, and community service. As part of the anniversary celebration, Mr. Pham...
FAHASA – Hành Trình 50 Năm Phục Vụ Cộng Đồng, Lan Tỏa Tri Thức
Over the course of 50 years of establishment and development, FAHASA has remained steadfast in its mission of “Serving the Community – Spreading Knowledge,” continuously innovating and growing to bring books and knowledge closer to readers. During its 20 years of operation under the joint-stock company model (2006–2025), FAHASA achieved many remarkable results. In 2025, the Company recorded revenue of VND 4.228 trillion, representing a tenfold increase compared with 2005. Profit and contributions to the State Budget increased by more than 30 times; the number of bookstores grew tenfold; total retail space expanded fifteenfold; the number of books and cultural...