A customer in Da Nang visited a bookstore and purchased nearly 300 books, with a total value of over 26 million VND.
According to representatives from Ho Chi Minh City Book Distribution Joint Stock Company (Fahasa), a customer visited the Fahasa Da Nang bookstore (Thanh Khe, Da Nang) and bought 285 book titles, totaling 26.157 million VND.

The order included many classic literary works such as Uncle Tom’s Cabin, Camellia Girl, Mother, The Call of the Wild, The Catcher in the Rye… as well as Vietnamese literature like Turn Off the Light, Old Man Hạc, I Am Beto… In addition, there were books on personal development and business/management such as How to Win Friends and Influence People, The 80/20 Principle, Work Hard Play Hard…
Although e-commerce has flourished, causing a significant portion of readers to shift to buying books online, some traditional bookstores still attract customers thanks to special monthly promotions and seasonal or festive decorations that draw visitors to browse and purchase books in person.
Moreover, many bookstores now incorporate photo check-in zones, children’s play areas, sculpture painting stations, and drawing corners, thereby attracting families with young children. Many middle-aged readers also prefer choosing books in-store so they can browse and read samples before buying.
Images of readers visiting the store and handpicking each book themselves are a great source of motivation for those working in publishing and for bookstore managers and staff.
Source: ZINGNEWS.VN




Related posts
A Formidable Rival in the Mid-Autumn Mooncake “Race”
During the Mid-Autumn Festival, Vietnamese publishers and bookstores are experimenting with new ways to bring book content into products, services, and experiential activities. A mooncake gift box is designed to resemble an oversized book. Inside are a copy of Mario Puzo’s novel The Godfather and four mooncakes. Priced at around VND 1 million, the product was developed by a Vietnamese book company. Beyond selling books, many publishers and book distributors in Vietnam are also developing products, services, and experiences tied to special occasions throughout the year, with the Mid-Autumn Festival being a notable example. Bookstores Sell Mooncakes Speaking with Tri...
Celebrating FAHASA’s 50-Year Journey of Growth and Development (August 6, 1976 – August 6, 2026)
On the morning of August 6, 2026, at THISKYHALL Convention Center, Ho Chi Minh City Book Distribution Corporation – FAHASA solemnly held its 50th Anniversary Celebration (1976–2026), marking a significant milestone in the company’s journey of establishment, growth, development, and service to the community. On this meaningful occasion, FAHASA was honored to receive the First-Class Labor Order, along with other prestigious awards and commendations from the Party, the State, and the Government. These honors recognize FAHASA’s persistent efforts and significant contributions to business development, the promotion of reading culture, and community service. As part of the anniversary celebration, Mr. Pham...
FAHASA – Hành Trình 50 Năm Phục Vụ Cộng Đồng, Lan Tỏa Tri Thức
Over the course of 50 years of establishment and development, FAHASA has remained steadfast in its mission of “Serving the Community – Spreading Knowledge,” continuously innovating and growing to bring books and knowledge closer to readers. During its 20 years of operation under the joint-stock company model (2006–2025), FAHASA achieved many remarkable results. In 2025, the Company recorded revenue of VND 4.228 trillion, representing a tenfold increase compared with 2005. Profit and contributions to the State Budget increased by more than 30 times; the number of bookstores grew tenfold; total retail space expanded fifteenfold; the number of books and cultural...