Opening during the vibrant year-end festive season, FAHASA Phan Huy Ich Bookstore – featuring a brand-new design never before seen in the FAHASA system – is expected to become an exciting new destination, contributing to the spread of knowledge and reading culture among the public in Ho Chi Minh City.
On the morning of November 19 in Ho Chi Minh City, FAHASA Phan Huy Ich Bookstore was officially inaugurated, becoming a new cultural “meeting point” in the former Go Vap area.
Covering nearly 400 m² and located on the 4th floor of Thiso Mall Truong Chinh – Phan Huy Ich, FAHASA Phan Huy Ich features a modern design unlike any other bookstore in the FAHASA network. The store offers nearly 40,000 stationery products, school supplies, children’s toys, and premium gifts imported from reputable publishers and major domestic and international partners.

FAHASA Phan Huy Ich Brings a Festive and Vibrant Atmosphere
A standout feature of the bookstore’s frontage is the festive-themed glass display showcasing highlighted products – a completely new design never before seen in any FAHASA bookstore. This creative upgrade brings the space to life, immediately capturing attention and sparking the curiosity of visitors.
Selected products are arranged into various lively sections: Vietnamese books, foreign-language books, and areas dedicated specifically to children, among others. The interior space of FAHASA Phan Huy Ich is thoughtfully organized to meet the diverse needs of different reader groups.
One of the most remarkable highlights of FAHASA Phan Huy Ich is its series of exclusive and themed book displays, including: the “Vietnamese Teachers’ Day 20/11 Collection,” the “Christmas Collection,” “Timeless Classics,” the “Nguyen Nhat Anh Collection,” and the “Mindset Training & Emotional Balance Collection.” These curated displays foster interaction, inspire a love of reading, and enhance the shopping experience for readers of all ages.

Especially for the festive season, FAHASA Phan Huy Ich Bookstore is decorated in a way that is both vibrant and warm, creating a holiday atmosphere filled with color and emotion. Every corner of the store can easily become the perfect backdrop for memorable photos.
To celebrate its grand opening, FAHASA Phan Huy Ich Bookstore is offering a variety of promotions and delightful activities, such as Santa Claus home-delivery gift services for children, and creative workshops including card drawing, reading sessions, and making Christmas and New Year gifts.
Please refer to the information at Source: https://thanhnien.vn/




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