In celebration of FAHASA’s 50th anniversary (1976–2026), the company organized a Japan Festival combined with a Dandadan manga unboxing event at FAHASA Tan Dinh Bookstore, kicking off a series of commemorative programs running from April to August 2026 across its entire system.
This event serves as the opening activity in FAHASA’s 50th anniversary series, developed based on the current needs of readers, and reflects the company’s efforts to enhance customer experience and strengthen engagement-particularly with younger audiences.
The Japan Festival at FAHASA Tan Dinh Bookstore features a variety of activities that combine books, cultural products, and interactive experiences, marking the beginning of the anniversary program. Within the framework of the event, FAHASA introduces several product categories that are currently popular among young readers, such as manga, figures, stationery, and Japan-inspired merchandise-segments that are showing strong appeal to today’s younger customer base.
Notably, through collaboration with strategic partners, FAHASA continues to expand its product portfolio and customer experience by introducing globally renowned IPs such as Hello Kitty, Sanrio, Doraemon, Dan Da Dan, and Sonny Angel. Bringing these widely loved IPs into the bookstore space not only enriches the shopping experience but also reflects FAHASA’s direction in keeping up with contemporary cultural and entertainment trends, gradually transforming the bookstore into a destination that aligns more closely with the preferences and interests of a new generation of customers.
A key highlight of the program is the unboxing event of the blockbuster manga Dan Da Dan Volume 1, featuring popular TikToker Hill Manga, which created a lively, engaging, and interactive atmosphere for the manga-loving community. In addition, attendees had the opportunity to participate in mini-games and quizzes to receive Dan Da Dan posters from Kim Dong Publishing House, while also enjoying vibrant Japanese music performances-contributing to a youthful, colorful festival atmosphere rich in Japanese cultural spirit right within the bookstore space.
On this occasion, FAHASA also introduced several other popular manga series such as Frieren: Beyond Journey’s End, Monster Deluxe, The Fragrant Flower Blooms with Dignity, One Piece, the Ghibli masterpiece Kiki’s Delivery Service, Song Menh Coi Hoang Tuyen – Volume 1 (new) with both standard and special editions including bonus gifts, and Love Bullet – Volume 1 (new).
As part of the program, customers were able to shop for a wide range of attractive products with discounts of up to 50% across various categories, including manga, figures, stationery, and Japan-inspired merchandise. This is also one of the highlights that enhanced the event’s appeal, while offering a more diverse and engaging shopping experience tailored to the needs and preferences of a broad customer base, especially today’s younger generation.
For more details, please refer to the source: A Vibrant Japan Festival and Dandadan Manga Unboxing Event
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