A Reading Culture Space with Over 70,000 Book Titles in Japanese Style
FAHASA Vạn Phuc – a cultural reading space featuring more than 70,000 diverse book titles and 60,000 stationery items – has officially opened.
With an area of nearly 1,000 m², FAHASA Vạn Phuc offers a uniquely designed space inspired by Japanese aesthetics, making it one of the most distinctive bookstores in the FAHASA system.The glass display area themed around festivals and featured products serves as a highlight, adding vibrancy and attracting visitors right from the entrance. Inspired by the traditional silk weaving village of Vạn Phuc, the entire space is designed with soft, flowing lines that blend cultural and artistic elements, creating a modern yet culturally rich experience. Notably, the reading and experience zone follows the theme “Universe of Knowledge”, simulating the sky, sun, and stars – becoming a favorite stop for book lovers.There is also a new interactive area surrounded by children’s bookshelves, creative toys, and spaces for workshops, book signings, and author meet-and-greet events. This serves as a place to connect families, young readers, and book enthusiasts. The bookstore features over 70,000 book titles across genres and 60,000 premium stationery, toys, gifts, and souvenirs. Display zones are well-organized, featuring themed shelves such as Nguyễn Nhật Ánh Collection, Autumn Bookshelf, Mystery & Thriller, Timeless Classics, and Mindfulness & Emotional Balance. To celebrate the grand opening, customers can enjoy discounts from 10% to 50% on thousands of products along with attractive gifts. Throughout October, special activities for manga fans will be held at FAHASA Vạn Phuc – including limited edition releases like Proudly Fragrant Flowers (Vol. 7), Heaven Official’s Blessing (Vol. 2), and the Demon Slayer Premium Boxset with exclusive gifts for cosplay participants.
The leadership transition is taking place at a time when FAHASA is restructuring its operating model and accelerating the adoption of technology, while readers’ purchasing habits continue to evolve significantly. After 50 years of development, FAHASA’s bookstore network is entering a generational leadership transition. The responsibility of managing this multi-trillion-dong enterprise is gradually being handed over by Chairman Pham Minh Thuan to his two sons: Pham Nam Thang, Vice Chairman of the Board of Directors and General Director of FAHASA Retail, and Pham Minh Nhat Hung, Head of Marketing. This transition comes as FAHASA is undergoing a comprehensive operational restructuring...
Celebrating FAHASA’s 50th Anniversary: FAHASA and Dong A Introduce Four Limited Edition and Four Deluxe Edition Publications As part of the celebration of the 50th anniversary of Ho Chi Minh City Book Distribution Corporation (FAHASA) (1976–2026) and its continued commitment to promoting reading culture while honoring the art of bookmaking, FAHASA, in collaboration with Dong A Books, organized a special book talk and launch event introducing four Limited Edition publications and four Deluxe Edition publications at 9:30 a.m. on July 26, 2026, at FAHASA Tan Dinh Bookstore (387–389 Hai Ba Trung Street, Xuan Hoa Ward, Ho Chi Minh City). The...
With limited editions of Vietnam’s Truyen Kieu and Luc Van Tien, alongside two world classics, The Godfather and How the Steel Was Tempered, the meticulous journey behind these beautifully crafted books is filled with stories being revealed for the first time. On the morning of July 26, at FAHASA Tan Dinh Bookstore in Ho Chi Minh City, Ho Chi Minh City Book Distribution Corporation (FAHASA), in collaboration with Dong A Culture JSC, officially launched a special-edition book collection featuring Truyen Kieu by Vietnam’s great poet Nguyen Du; Luc Van Tien by Nguyen Dinh Chieu (edited and annotated by Nguyen Thach...
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