A Reading Culture Space with Over 70,000 Book Titles in Japanese Style
FAHASA Vạn Phuc – a cultural reading space featuring more than 70,000 diverse book titles and 60,000 stationery items – has officially opened.
With an area of nearly 1,000 m², FAHASA Vạn Phuc offers a uniquely designed space inspired by Japanese aesthetics, making it one of the most distinctive bookstores in the FAHASA system.The glass display area themed around festivals and featured products serves as a highlight, adding vibrancy and attracting visitors right from the entrance. Inspired by the traditional silk weaving village of Vạn Phuc, the entire space is designed with soft, flowing lines that blend cultural and artistic elements, creating a modern yet culturally rich experience. Notably, the reading and experience zone follows the theme “Universe of Knowledge”, simulating the sky, sun, and stars – becoming a favorite stop for book lovers.There is also a new interactive area surrounded by children’s bookshelves, creative toys, and spaces for workshops, book signings, and author meet-and-greet events. This serves as a place to connect families, young readers, and book enthusiasts. The bookstore features over 70,000 book titles across genres and 60,000 premium stationery, toys, gifts, and souvenirs. Display zones are well-organized, featuring themed shelves such as Nguyễn Nhật Ánh Collection, Autumn Bookshelf, Mystery & Thriller, Timeless Classics, and Mindfulness & Emotional Balance. To celebrate the grand opening, customers can enjoy discounts from 10% to 50% on thousands of products along with attractive gifts. Throughout October, special activities for manga fans will be held at FAHASA Vạn Phuc – including limited edition releases like Proudly Fragrant Flowers (Vol. 7), Heaven Official’s Blessing (Vol. 2), and the Demon Slayer Premium Boxset with exclusive gifts for cosplay participants.
On the morning of August 6, 2026, at THISKYHALL Convention Center, Ho Chi Minh City Book Distribution Corporation – FAHASA solemnly held its 50th Anniversary Celebration (1976–2026), marking a significant milestone in the company’s journey of establishment, growth, development, and service to the community. On this meaningful occasion, FAHASA was honored to receive the First-Class Labor Order, along with other prestigious awards and commendations from the Party, the State, and the Government. These honors recognize FAHASA’s persistent efforts and significant contributions to business development, the promotion of reading culture, and community service. As part of the anniversary celebration, Mr. Pham...
Over the course of 50 years of establishment and development, FAHASA has remained steadfast in its mission of “Serving the Community – Spreading Knowledge,” continuously innovating and growing to bring books and knowledge closer to readers. During its 20 years of operation under the joint-stock company model (2006–2025), FAHASA achieved many remarkable results. In 2025, the Company recorded revenue of VND 4.228 trillion, representing a tenfold increase compared with 2005. Profit and contributions to the State Budget increased by more than 30 times; the number of bookstores grew tenfold; total retail space expanded fifteenfold; the number of books and cultural...
The leadership transition is taking place at a time when FAHASA is restructuring its operating model and accelerating the adoption of technology, while readers’ purchasing habits continue to evolve significantly. After 50 years of development, FAHASA’s bookstore network is entering a generational leadership transition. The responsibility of managing this multi-trillion-dong enterprise is gradually being handed over by Chairman Pham Minh Thuan to his two sons: Pham Nam Thang, Vice Chairman of the Board of Directors and General Director of FAHASA Retail, and Pham Minh Nhat Hung, Head of Marketing. This transition comes as FAHASA is undergoing a comprehensive operational restructuring...
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