On June 22, FAHASA Tân Định Bookstore became the center of attention, drawing a huge crowd of customers and fans as Ultraman ARC – the iconic Japanese superhero – made a live appearance and performed his legendary transformation right at the event.
An Unforgettable Experience for All Attendees:
- Ultraman ARC brought to life his famous transformation scene in the middle of the bookstore, recreating a cinematic moment in real life.

Hundreds of excited guests, from children to adults, cheered in delight. Long lines formed as fans eagerly waited to take photos, meet, and capture memorable moments with the galactic warrior.

Honored Guests in Attendance:
- FAHASA Representatives – the event organizer
- PLUS Representatives – strategic event partner
- Tsuburaya Productions Representatives – global manager of the Ultraman brand
- TAGGER Representatives – exclusive Ultraman license holder in Vietnam

A Unique Japanese Cultural Experience:
- In addition to the extraordinary performance, guests were immersed in a cultural display of officially licensed Ultraman merchandise, featuring a wide range of products, including card games, plush toys, and premium stationery.
- The Creative Workshop area welcomed enthusiastic participation from children, especially in the fun activity of making their own bookmarks.
- A lucky draw with attractive prizes also added excitement and energy to the event atmosphere.



A Milestone in Promoting Japanese Culture:
The “Ultraman ARC Transformation Performance” wasn’t just entertainment – it marked the opening of the “Japanese Books & Products Fair” currently taking place across the FAHASA bookstore network. This event reflects FAHASA’s ongoing effort to bring Japanese culture closer to Vietnamese readers and customers.

FAHASA would like to express our heartfelt gratitude to all customers who attended and to our partners who helped make this event a great success.
✨ The journey to discover Japanese culture continues at FAHASA, with many more exciting activities coming soon!
👉 Follow the FAHASA website and fan page to stay up-to-date on upcoming events!





Related posts
Suggestions for Decorating the Ancestral Altar for Tết
Proper, Traditional, and Feng Shui-Appropriate Decorating the ancestral altar for Tết is one of the most important traditions in Vietnamese households as the old year comes to an end and the new year approaches. This practice is not only deeply rooted in tradition but also expresses reverence for ancestors, gratitude toward one’s roots, and prayers for peace, good fortune, and prosperity in the coming year. However, not everyone knows how to decorate the altar for Tết in a way that is both proper and feng shui-compliant while still maintaining the necessary solemnity. In the article below, FAHASA helps you understand...
10 Beautiful, Cozy Tết Living Room Decoration Ideas Full of Spring Atmosphere
Tết is not only the moment marking the transition from the old year to the new one, but also a time for families to slow down, reunite, and enjoy meaningful moments together. During these days, the living room plays a special role-it is both a place to welcome relatives and friends and a space where early-year memories are created through conversations, laughter, and family photos. For this reason, decorating the living room for Tết is not simply about refreshing the living space. It is also a way for each family to prepare emotionally for a peaceful and fulfilling new year....
10 Tết Decoration Ideas for Cafés with Beautiful Check-in Corners
Tết is a special time of the year, when the pace of life slows down and people’s emotions become clearer than ever. For many customers, going to a café during Tết is not just about enjoying a familiar drink, but also an opportunity to meet friends, have early-year conversations, enjoy the spring atmosphere, and capture memorable moments through check-in photos. For this reason, decorating a café for Tết is not simply about seasonal beautification. More importantly, it is a way for cafés to create experiences, evoke emotions, and connect with customers. A café that is thoughtfully decorated for Tết and...