History of FAHASA Van Phuc Bookstore in Hanoi
Established in 2019, FAHASA Van Phuc Bookstore has become a familiar destination for a large number of readers in Hanoi. After more than six years of operation, the bookstore has always received the love and trust of its customers.
To enhance service quality and provide greater convenience and the best shopping experience for readers in the capital, after a period of preparation, construction, and renovation, on October 24, 2025, FAHASA Van Phuc Bookstore, covering an area of nearly 1,000 square meters, officially – re opens to serve customers at the following address: 2nd Floor, Aeon Mall Ha Dong, Hoang Van Thu Residential Area, Duong Noi Ward, Hanoi City.
The Impressive Space of FAHASA Van Phuc Bookstore
Located at the center of the 2nd floor in Aeon Mall Ha Dong, FAHASA Van Phuc Bookstore captures attention at first sight with its open, modern, and striking design.
The storefront has been carefully crafted, featuring the FAHASA sign in a warm golden tone combined with the word “Bookstore” styled in Japanese aesthetics. Set against a minimalist wooden frame and a refined white background, the overall look is both elegant and inviting – a perfect reflection of FAHASA’s signature charm.
Van Phuc Silk – The Main Inspiration Behind FAHASA Bookstore’s Design
It is no coincidence that silk was chosen as the central design inspiration for this bookstore. Van Phuc – a land famous for its century-old silk-weaving tradition – has infused that very spirit into every design detail.
The ceiling features soft, flowing curves that gently guide the eyes with each step, evoking the feeling of strolling through a space that is not only a bookstore, but also a place where stories of culture, history, and identity are beautifully woven together.
Unique Design – A Highlight at FAHASA Van Phuc
A special feature of the façade is the glass frame decorated with a festival theme and displays of featured products – a completely new design never before seen in any FAHASA bookstore. This innovation makes the space vibrant and visually appealing, sparking curiosity in visitors from their very first glance.
The highlight of FAHASA Van Phuc Bookstore is its Reading and Experience Zone, inspired by the vast universe of knowledge. The space is designed as a miniature cosmos, featuring stylized models of the solar system and shimmering stars, creating a dazzling and dynamic display of light and imagination.
Over time, this reading zone has become a favorite stop for customers visiting the bookstore. Many readers enjoy spending time here to read and relax, while children love exploring the interactive, magical space– turning reading into a truly inspiring experience.
Extensive Product Selection
FAHASA Van Phuc Bookstore showcases more than 70,000 book titles across a wide range of genres – from Vietnamese and foreign literature to textbooks, reference materials, comics, life skills, and language learning books.
In addition, the bookstore offers over 60,000 stationery items, school supplies, children’s toys, gifts, and premium souvenirs – catering to the diverse shopping and entertainment needs of customers.
- Notably, FAHASA Van Phuc features several exclusive and themed book collections, such as the Autumn Book Corner, Nguyen Nhat Anh Collection, Horror & Detective Series, Timeless Classics, and Mind Training & Emotional Balance Shelf.
- The Hot Trend Display Zone is constantly updated with trending products such as Blind Box, Baby Three, Minecraft, and MrBeast merchandise – attracting young readers and offering a shopping experience that keeps pace with the latest trends.
Grand Opening Promotions
- Thời gian: Từ ngày 24.10 – 31.10.2025
Promotion period: September 26 – October 31, 2025
Customers visiting and shopping at FAHASA Van Phuc during this time can enjoy discounts from 10% to 50% on thousands of items, including books, stationery, school supplies, toys, and souvenirs.
Shoppers who spend from 300,000 VND or more will also receive a free gift.
Exclusive Offers for Manga & Cosplay Fans
FAHASA introduces a special series of exclusive promotions and activities only at FAHASA Van Phuc, including:
- HOT Manga Book: “Proud Fragrance – Volume 7 (Limited Edition)” – serial numbers will be given to the first 100 customers queuing to purchase the book.
- HOT Manga Book: “Heaven Official’s Blessing – Volume 2 (Collector’s Edition)” – for 10 early cosplay participants with purchases over 500,000 VND, priority given to cosplayers of Heaven Official’s Blessing characters.
- Manga Boxset “Demon Slayer – Premium Edition” – the first 20 customers purchasing this 920,000 VND boxset will receive an exclusive Demon Slayer gift set.
- Cosplayers dressed as Demon Slayer characters will also receive special themed gifts.
FAHASA Spreads Love – Supporting Flood Victims
In the spirit of compassion and solidarity, and in response to the call from the Vietnam Fatherland Front Central Committee, the Vietnam Publishing Association is organizing a donation campaign to support flood-affected communities.
FAHASA contributes 20,000,000 VND in cash through the Publishing Association and is preparing 1,000 gift sets for underprivileged students in heavily affected provinces.
Each gift set, worth 800,000 VND, includes a backpack, 10 notebooks, and various school supplies (pens, rulers, covers, etc.)-small yet meaningful tokens of encouragement to help students overcome hardship and continue their studies.
Gift distribution: scheduled for late October 2025.
FAHASA – Always at the Forefront of Community Support
- Over 1,000 gifts each year for underprivileged students.
- Donated ventilators and medical equipment during the COVID-19 pandemic.
- Provided 3,000 gifts to students in Typhoon Yagi-affected areas.
Contact Information – FAHASA Van Phuc Bookstore
Address: 2nd Floor, Aeon Mall Ha Dong, Hoang Van Thu Residential Area, Duong Noi Ward, Hanoi City.
Opening hours: 10:00 AM – 10:00 PM daily.
Visit FAHASA Van Phuc now and follow our official channels for updates:
Website: https:// fahasasg.com.vn
Fanpage: NHÀ SÁCH FAHASA
FAHASA CORPORATION
