Amid the dazzling lights of Nguyen Hue Boulevard, where the flow of people never ceases, there lies a warm and familiar space known to every book lover – Nguyen Hue Bookstore. More than just a bookstore, it is the very heart of FAHASA’s brand, carrying the aspiration of spreading the reading culture for nearly half a century.
A Journey of Nearly Half a Century
Since 1976, when the country was entering its period of reconstruction, this place first began under the name Ho Chi Minh City State-run Book Distribution Office. In the early 1980s, the name Nguyen Hue Bookstore officially appeared, marking the start of nearly fifty years accompanying generations of Saigon readers. Each book handed from here has not only carried knowledge but also planted the seeds of a love for reading, helping shape FAHASA’s image as a pioneering, resilient, and humanistic brand.
Unique Architecture – A Blend of Classic and Modern
Through the ups and downs, Nguyen Hue Bookstore, located at 40 Nguyen Hue, has maintained a harmonious balance between classical charm and modern breath. The dark wooden façade with arched windows evokes nostalgia, while inside, the bright lights and colorful displays of thousands of books, stationery, gifts, and toys create a vibrant atmosphere. It houses the largest general book collection in the FAHASA system, alongside extensive foreign-language sections in Japanese and English – serving not only local readers but also becoming a favorite stop for international visitors, a “window” through which FAHASA presents its image to the world.
Not only rich in history, Nguyen Hue Bookstore is also among FAHASA’s smart bookstores – equipped with product search technology, quick item location, and automated checkout counters, offering a convenient and modern shopping experience.
A Living Brand Symbol of FAHASA
For generations, FAHASA Nguyen Hue Bookstore has been a familiar meeting place. From parents bringing their children to pick books, young couples enjoying dates by the shelves, to foreign tourists finding a corner of Vietnamese culture in the heart of the city – all have contributed to its unique charm. More than just a bookstore, Nguyen Hue has become a symbol tied to cultural memories and experiences, making FAHASA a beloved name in the public’s heart.
Today, among hundreds of modern bookstores nationwide, FAHASA Nguyen Hue Bookstore still holds a special position – not only for its rich history but as the “guiding light” of the FAHASA brand. It continues to affirm FAHASA’s standing as the leading book distributor in Vietnam, leaving an enduring mark on the journey of knowledge for every home.
FAHASA CORPORATION
