After a period of upgrades and renovation, on November 14, 2025, FAHASA Lam Son Bookstore officially reopened to welcome customers at: 3rd Floor, Vincom Thanh Hoa Shopping Center, 27 Tran Phu Street, Hac Thanh Ward, Thanh Hoa Province.
Introduction to FAHASA Lam Son Bookstore
FAHASA Lam Son Bookstore was established and officially opened in 2018. Over more than seven years of service, the bookstore has continuously received strong support and affection from its customers.
A Cultural, Shopping, and Experiential Destination for All Ages
A Modern, Youthful Reading Space with Engaging Experiences
With an area of nearly 400m², FAHASA Lam Son showcases more than 30,000 book titles across various genres, including Vietnamese literature, foreign-language books, textbooks, reference materials, comics, life skills, and language learning.
In addition, the bookstore offers over 40,000 stationery items, school supplies, children’s toys, gifts, and premium souvenirs, fulfilling the shopping and entertainment needs of a wide range of customers.
A highlight of FAHASA Lam Son is its unique reading-experience area inspired by the peaceful atmosphere of traditional Northern Vietnamese villages. The space features open windows framing tranquil views of rice fields, tree-lined paths, and moss-covered rooftops – bringing a sense of familiarity and warmth. The curved wooden platform combined with soft mint tones creates an ambiance that is both cozy and modern.
Inside the bookstore, the layout is organized scientifically into thematic zones. Notable areas include FAHASA’s signature curated book collections such as:
- The Vietnamese Teachers’ Day 20/11 Collection
- Timeless Classics
- Christmas Book Display
- Nguyen Nhat Anh Book Corner
- Mind & Emotion Development Collection
The trendy product display area is constantly updated with popular items loved by young customers such as Blind Box, Baby Three, Minecraft merchandise, MrBeast collectibles, and more – contributing to a lively, creative, and modern shopping environment.
Grand Opening Promotions
To celebrate the reopening of FAHASA Lam Son Bookstore, from November 14-30, 2025, customers can enjoy:
- Discounts from 10% to 50% on thousands of products including books, stationery, school supplies, toys, souvenirs…
- Free gifts for purchases of 300,000 VND or more.
Holiday Mega Sales with FAHASA
November Promotions – “Black Friday Super Sale”
From November 1-30, 2025, enjoy up to 50% off across all FAHASA bookstores and on Fahasa.com for thousands of products: Vietnamese and foreign books, toys, stationery, gifts, backpacks, bags, and more – along with vouchers, gifts, and nationwide shipping promotions.
Festive December – Celebrate Christmas & Welcome the New Year
- On November 28, 2025, the first-ever Christmas Tree Lighting Countdown Festival will take place at FAHASA Tan Dinh Bookstore.
From December 6, 2025 – January 4, 2026, customers with purchases of 500,000 VND or more can join the Mega Sales Lucky Draw with many attractive prizes, available across all FAHASA bookstores nationwide and on Fahasa.com.
Throughout these festive campaigns, FAHASA will collaborate with partners and publishers to organize a variety of engaging activities such as:
- Santa Claus home-delivery gift service for children
The “Xmas Fair” kick-off event at FAHASA Tan Dinh Bookstore - Giant Christmas tree snow spray activity
- Launch event for the Papelucho book series at FAHASA Tan Dinh
- Creative workshops: card drawing, reading sessions, DIY Christmas-New Year gifts for children
FAHASA’s Strategy for Expanding Its Bookstore Network
Continuing its successful momentum, in Q4 2025, FAHASA will further accelerate its expansion strategy with three new bookstores:
- FAHASA Hoa Khanh Bookstore (Opening on November 18, 2025)
- FAHASA Phan Huy Ich Bookstore (Opening on November 19, 2025)
- FAHASA Nghe An Bookstore (Opening expected in December 2025)
These new openings aim not only to meet the growing demands for learning, entertainment, and shopping but also to foster a reading culture, affirming FAHASA’s pioneering role in developing Vietnam’s book distribution network.
A New Chapter for FAHASA Lam Son
The grand return of FAHASA Lam Son with a completely refreshed look further reinforces FAHASA’s commitment to developing professional bookstores nationwide.
More than just a modern shopping space with diverse product offerings, FAHASA Lam Son contributes to enriching the cultural and spiritual life of the community – spreading a love for books and promoting reading habits among all generations.
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