Ho Chi Minh City Book Distribution Joint Stock Company – FAHASA is the leading book distributor in Vietnam. With over 43 years of experience in the book and cultural products business, FAHASA is a beloved brand, closely associated with generations of readers and customers nationwide. In recent years, FAHASA has continued to expand its network of professional bookstores across the country.
After six months of preparation, FAHASA Vạn Phúc Bookstore is now fully completed and ready to serve customers. Today, on December 6, 2019, FAHASA Company proudly launches the GRAND OPENING of FAHASA VẠN PHÚC BOOKSTORE – FAHASA’S FIRST SMART BOOKSTORE nationwide, incorporating various modern technologies to serve customers. Located in Aeon Mall Hà Đông, FAHASA Vạn Phúc Bookstore spans nearly 1,000m² with a total investment of VND 25 billion, including VND 10 billion for infrastructure and over VND 15 billion in goods. It is one of FAHASA’s largest bookstores and marks a new, elevated image and standard for FAHASA Bookstores in 2019.
The first striking feature of FAHASA Vạn Phúc Smart Bookstore is the application of a product information search system using a “Product Locator App.” This advanced model, currently adopted by major bookstores worldwide, minimizes customers’ shopping time. FAHASA has boldly implemented this model for the first time at FAHASA Vạn Phúc, enabling customers to proactively find the exact display location of desired products without spending too much time.
Additionally, after locating products, customers can opt for self-checkout, completing purchases with a simple touch on the screen, eliminating the need to queue. This new feature represents a significant step forward in FAHASA’s customer service, offering customers an enjoyable shopping experience and the ability to select and pay quickly and conveniently.
Another highlight of FAHASA Vạn Phúc Bookstore is FAHASA’s strong investment in infrastructure: a modern and elegant design for the ceiling, flooring, and lighting, along with uniquely designed shelves, youthful and vibrant decorations.
FAHASA Vạn Phúc Bookstore gathers hundreds of thousands of domestic and foreign books; hundreds of thousands of cultural products, stationery, school supplies, souvenirs, children’s toys… all arranged into an expansive, colorful book garden with winding pathways for easy exploration of various interconnected product zones.
- Domestic Books Area: Over 150m², displaying 30,000 titles of diverse genres carefully selected from domestic publishers and cultural media companies, scientifically arranged to serve entertainment, learning, and research needs. Top 10 – Top 100 new and bestselling books are regularly updated for readers.
- Foreign Books Area: Over 100m², displaying over 10,000 imported titles in various languages, including English, German, and French. Notably, there are dedicated sections for books and stationery imported from Kyobo – South Korea’s largest bookstore chain, and Kinokuniya – Japan.
- Children’s Area: Over 100m², offering more than 5,000 titles of quality children’s books. This area also showcases tens of thousands of branded, high-quality, and safe toys for children.
- Experience and Reading Area: Over 100m², centrally located in the bookstore, dedicated to relaxation and entertainment for readers and children. Here, customers can immerse themselves in books, try new games, and enjoy a weekend play area for the whole family. It is also used for book launch events, storytelling sessions, and model assembly activities for children.
- Stationery and Souvenirs Area: Over 300m², displaying hundreds of thousands of items including gifts, souvenirs, and stationery, sourced domestically and directly imported from the U.S., Germany, Denmark, Spain, Japan, South Korea, Thailand, India, Singapore… offering Vietnam’s most diverse and high-quality product selection.
On the occasion of the bookstore’s opening, from November 26, 2019, to December 31, 2019, customers will enjoy many attractive promotions:
- Discounts of 10% – 50% on domestic books, foreign books, stationery, school supplies, souvenirs, children’s toys…
- Receive a practical souvenir gift for every purchase over VND 100,000.
During the formal Grand Opening of FAHASA Vạn Phúc Bookstore, FAHASA Company will present 20 gift packages worth over VND 10 million to local students in difficult circumstances who have excelled academically. This reflects FAHASA’s commitment to supporting local authorities in caring for students’ material and spiritual well-being. Through these gifts, FAHASA hopes to encourage and motivate students to strive harder in their studies and self-development to become good children, excellent students, and responsible citizens.
In the joyful atmosphere of the year-end, the grand opening of FAHASA VẠN PHÚC – FAHASA’S FIRST SMART BOOKSTORE is not only a proud milestone for FAHASA but also fulfills the expectations of the residents of Hà Đông District and Hanoi.
At FAHASA Vạn Phúc Bookstore, customers will not only find premium, quality products and experience a smart shopping space but will also be served by a young, dynamic, professional, and dedicated team, ready to meet all customer needs.
FAHASA Company – FAHASA Vạn Phúc Bookstore in particular, and the entire FAHASA bookstore system in general, will continually improve in all aspects to serve customers nationwide and affirm its position as Vietnam’s leading book distributor.
FAHASA COMPANY
