[Right after the film Mưa Đỏ premiered in theaters, the novel of the same name experienced explosive sales across the FAHASA system. As of September 4, sales have surpassed 13,000 copies, making it one of the best-selling titles of 2025.]
“On social media, the keyword “Mưa Đỏ”, along with videos discussing the film’s plot and characters, has attracted massive attention. According to VnExpress, many viewers said the original novel portrays the brutality more vividly, which drove them to seek out the book. However, some publishers had to announce wait times of over a week due to overwhelming orders.”
(Source: VnExpress)
Article link: VnExpress
Notably, at many FAHASA bookstores in Ho Chi Minh City, Hanoi, and other major provinces, the title has been repeatedly sold out. FAHASA has had to urgently restock to meet soaring demand. On Fahasa.com, FAHASA’s e-commerce platform, online orders for Red Rain multiplied several times compared to before the movie release.
Previously, the novel Mưa Đỏ had already been distributed and introduced to readers by FAHASA. However, it was only after the film’s debut that a powerful social effect created a turning point, transforming the work into a remarkable publishing phenomenon. After watching the movie, many audiences turned to the book to gain deeper insight into the tragic 81-day battle at Quảng Trị Citadel.
The Mưa Đỏ phenomenon clearly reflects the synergy between literature and cinema, while affirming the enduring vitality of reading culture in modern life. This is not the first time FAHASA has recorded success with special publications. In the past, titles such as The Green Lotus (Búp Sen Xanh) and Uncle Hồ Writes the Declaration of Independence (Bác Hồ viết Tuyên ngôn độc lập) also made a strong impression nationwide.
With a network of 130 bookstores nationwide and the Fahasa.com online platform, FAHASA continues to affirm its position as a professional and modern bookstore system in Vietnam. At the same time, FAHASA demonstrates agility in capturing trends, promptly delivering valuable publications, and providing convenient services to meet the diverse needs of readers.
Readers interested can find Mưa Đỏ at FAHASA bookstores nationwide or order quickly and conveniently on Fahasa.com, with multiple payment methods and flexible delivery options.
FAHASA CORPORATION
