As part of its continued strategy to develop a nationwide network of professional bookstores and expand business operations into potential markets, on June 12, 2025, FAHASA officially opened the new location of FAHASA Sông Hương Bookstore: 4th Floor, Vincom Plaza Hue, 50A Hung Vuong Street, Phu Nhuan Ward, Thuan Hoa District, Hue City.

1. FAHASA Song Huong Bookstore – modern design & diverse merchandise

With a space of nearly 400 square meters, FAHASA Song Huong is one of the prominent FAHASA-branded bookstores, boasting a modern, youthful design with a thoughtfully organized and scientific layout. The bookstore’s interior is carefully curated, harmoniously combining aesthetics and functionality to offer customers an ideal cultural and shopping destination that is friendly and inspiring.

The bookstore is arranged like a “journey of knowledge exploration” tailored for different reader groups: a colorful children’s book zone, a neatly organized academic and reference area, and a literary/general section with a romantic, humanistic, and reflective atmosphere. In addition to books, FAHASA Song Huong also captivates young customers with trendy and creative product lines such as Blind Box, Baby Tree, Minecraft, MrBeast, and more, all prominently displayed to create a lively and experience-rich shopping space.

The bookstore features over 50,000 book titles across various genres, both in Vietnamese and foreign languages, along with over 40,000 items of stationery, school supplies, children’s toys, gifts, premium souvenirs, and cultural products sourced from reputable domestic and international suppliers.

2.Customer appreciation promotions for the grand opening

From May 30 to June 30, 2025, customers can enjoy 10% to 50% discounts on books, stationery, school supplies, toys, and souvenirs. In addition, from May 23 to June 30, 2025, customers will receive free practical gifts with purchases from 300,000 VND or more.

At FAHASA Song Huong Bookstore, several exciting programs will also take place, including:

• “FAHASA – Summer Rendezvous”, offering 10% – 50% discounts on books, toys, school supplies, gifts, and souvenirs.
• “JAPANESE BOOK & PRODUCT FAIR – MANGA FEST 2025”, a special event dedicated to fans of Japanese culture, manga, and high-quality Japanese products. Customers will enjoy discounts of up to 50% on manga, light novels (Vietnamese-Japanese), plush toys, keychains, badges, card games, and more, with a free gift for purchases from 500,000 VND or more, taking place from June 21 to July 13, 2025.

The opening of FAHASA Song Huong Bookstore at its new location further affirms FAHASA’s commitment to promoting reading culture and enhancing the community’s spiritual life. More than just a shopping destination, the bookstore is a cultural rendezvous point—a meeting place for book lovers in Hue and the Central region, where readers can find inspiration, connect, and embark on their own journeys of knowledge and discovery.

FAHASA CORPORATION