In 2017, FAHASA Long Bien Bookstore was inaugurated, marking the milestone of the 100th professional bookstore in FAHASA’s nationwide system. To meet the growing needs of readers and expand accessibility for more customers, FAHASA invested in a comprehensive renovation and expansion in 2022, increasing the store’s area from 600m² to 1,000m². The result is a modern, spacious, and comfortable shopping and reading environment for book lovers in the capital city.
Unique Design of FAHASA Long Bien Bookstore
With a total investment of tens of billions of VND, FAHASA Long Bien Bookstore was built in a completely new, modern, and creative architectural style. Inspired by the image of Hanoi – the thousand-year-old capital of culture, the bookstore’s space is brought to life through the design concept of the Thang Long Bridge, a powerful symbol of connection between the past and the future.
A special highlight in the design is the experience and check-in area, where customers-especially young visitors-can pause, explore, and take photos among colorful stylized mosaic patterns, creating a space that feels both artistic and welcoming. This area reflects FAHASA’s dynamic and creative spirit in the modern era.
In addition to the symbolic Thang Long Bridge motif, the bookstore’s ceiling system has been meticulously designed for both aesthetics and functionality. LED light strips running along the white ceiling create a contemporary lighting effect, visually expanding the space and evoking a sense of openness and energy. Interwoven with these are elegantly arranged wooden panels, which balance the light and color while adding warmth and sophistication. Together, these design elements define the distinctive style of FAHASA Long Bien Bookstore-a refined, artistic, and intellectually inspired space.
The Garden of Knowledge at FAHASA Long Bien
Considered the “soul” of a bookstore, FAHASA Long Bien is home to hundreds of thousands of Vietnamese and foreign-language titles, along with a vast collection of high-quality cultural products produced domestically and imported from leading countries around the world. Every item comes from reputable brands, and FAHASA continuously updates the latest and most popular titles to offer readers a rich and refined intellectual space-a place where each book and product nurtures a love for reading and spreads a culture of learning throughout the community.
- The Foreign Book Section is one of the standout features of FAHASA Long Bien. With thousands of imported titles in English, French, Japanese, and more from prestigious international publishers, this area caters to the reading, learning, and entertainment needs of language enthusiasts. Visitors to this section often feel as though they’ve stepped into a classic European library. It has also become a favorite check-in spot for young readers, making FAHASA Long Bien a modern and inspiring reading destination in Hanoi.
- The Reading & Experience Zone is a cheerful, colorful space where children can immerse themselves in stories alongside adorable teddy bears, toy race cars, and engaging activity toys. It is an ideal environment for kids to learn through play, while parents can feel confident letting their children explore freely.
- FAHASA Long Bien also features special themed book collections such as Autumn Reads, Horror & Detective Corner, Timeless Classics, Nguyen Nhat Anh Works, and Mind & Emotion Balance.
- In addition to books and stationery, FAHASA Long Bien dedicates a special display area to trendy collectible products such as Sonny Angel, Blind Box, Baby Three, Minecraft, and MrBeast, which captivate young shoppers with their unique designs and collectible value.
Year-Round Festivities – FAHASA Long Bien, a Vibrant Check-In Wonderland
It’s no coincidence that FAHASA Long Bien Bookstore is known as the “Bookstore of Festivals.” Throughout the year, the space transforms with each season, offering dazzling and lively decorations that bring customers fresh, joyful, and unforgettable experiences.
- During Christmas, the bookstore becomes a miniature winter wonderland-with sparkling green Christmas trees, twinkling lights, a friendly Santa Claus, and soft white snow. The festive scenery makes visitors, especially children, feel as if they’ve stepped into a magical fairy tale.
- When Halloween arrives, the atmosphere shifts to something mysterious yet exciting. Unique costumes, fun photo corners, and sweet candy treats all come together to create delightful, heartwarming memories for every visitor.
- As Tet (Lunar New Year) approaches, FAHASA Long Bien adorns itself in the vibrant colors of spring-filled with pink peach blossoms, golden apricot flowers, and traditional Vietnamese decorations. The festive scenes capture the spirit of reunion, warmth, and happiness, allowing visitors to truly feel the joy of the new season.
- In addition, FAHASA Long Bien regularly collaborates with Aeon Mall Long Bien to host dynamic events such as the Back to School Book Fair, Manga Fest, and creative workshops, offering enriching and entertaining experiences for readers. Each event not only brings joy but also strengthens FAHASA Long Bien’s role as a hub for book lovers-connecting the community and spreading a love for reading across all ages.
More than just a bookstore, FAHASA Long Bien is a cultural destination where tradition meets modernity. With its impressive design, professional service, and inspiring shopping environment, it has become one of Hanoi’s new icons of reading culture-a place where knowledge thrives and spiritual values are nurtured every day.
Contact Information – FAHASA Long Bien Bookstore
- Address: 2nd Floor, Aeon Mall Long Bien, No. 27 Co Linh Street, Long Bien Ward, Hanoi
- Phone: (024) 32.222.869
- Email: nslongbien@fahasa.com.vn
- Opening Hours: 10:00 AM – 10:00 PM
Visit FAHASA Long Bien Bookstore today to experience its modern, inspiring space and explore the latest news and events from FAHASA : https://fahasasg.com.vn/ và FAHASA Bookstore Fanpage
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