FAHASA LAUNCHES TWO MAJOR CUSTOMER APPRECIATION CAMPAIGNS TO CELEBRATE ITS ANNIVERSARY AND THE NEW SCHOOL YEAR

This August, FAHASA bookstores nationwide are launching two major programs: the “FAHASA Back to School” campaign and the “FAHASA’s Birthday Celebration – 49 Years of Connection – With Gratitude to Our Valued Customers” (August 6, 1976 – August 6, 2025).

To meet the back-to-school shopping needs of students and parents across the country, from July 25 to September 5, 2025, FAHASA is running the annual flagship campaign: “FAHASA Back to School”, aimed at providing a convenient, economical, and high-quality shopping experience nationwide.

For this occasion, FAHASA has closely collaborated with partners to prepare a diverse and large-scale product supply, including textbooks, reference books, foreign language books, notebooks, backpacks, and school supplies—carefully selected from reputable domestic and international publishers and suppliers. These products are not only practical for learning but are also designed with modern styles and vibrant appearances, catering to current youth trends. Notably, this year’s campaign features a wide range of globally popular IP (Intellectual Property) merchandise that is eagerly awaited by students.

To assist customers in making quicker and easier product selections, dedicated central display areas have been set up in FAHASA bookstores for key back-to-school items. The shopping space is well-organized and clearly categorized, with a friendly consultant team ready to support parents and students in finding the right items for their educational needs. Shoppers can enjoy a spacious, comfortable environment with quality goods, transparent pricing, and guaranteed origin.

In August, FAHASA is partnering with AEON Mall shopping centers in Ho Chi Minh City, Hanoi, and Hai Phong to organize seven Back to School Book Fairs under the theme “FAHASA Back to School”. This annual event has made a strong impression among students and parents. Thousands of school-season products like textbooks, notebooks, stationery, and backpacks from renowned brands such as AZ – Skybooks, Bình Tây, Deli, Đinh Tị, First News, Mega Books, Minh Long, Thiên Long, Vĩnh Thịnh, and others will be featured, along with attractive promotions that bring savings and convenience to families.

Celebrating FAHASA’s 49th Birthday – Customer Appreciation Month

Alongside the Back to School program, in August 2025, FAHASA is also organizing its biggest promotion of the year, titled: “49th Anniversary Celebration – FAHASA and Partners Thank Our Valued Customers.” On this special occasion, FAHASA expresses deep gratitude to its loyal customers who have supported the company throughout the past 50 years.

Under the theme “49 Years of Connection – With FAHASA’s Gratitude”, the company, together with domestic and international publishers and suppliers, will offer a series of customer appreciation activities. From August 1 to August 31, 2025, the campaign will feature attractive discounts of 10% to 50% on a wide range of books, stationery, toys, school supplies, and thousands of other essential products.

In addition to the major sale promotions, FAHASA and its partners have prepared gifts worth over 5 billion VND for customers. From August 1 to August 17, 2025, when shopping at FAHASA bookstores nationwide or on www.fahasa.com, customers will receive practical gifts based on their total bill value:

• Bills from 200,000 VND to under 300,000 VND: 01 FAHASA notebook
• Bills from 300,000 VND to under 700,000 VND: Combo of 02 FAHASA notebooks
• Bills from 700,000 VND to under 2,000,000 VND: Combo of 04 notebooks or 01 canvas bag

Additionally, at 31 major FAHASA bookstores (see attached list), customers with bills over 2 million VND will receive one of the following high-value gifts:

• Bills from 2 to under 3 million VND: 01 small umbrella or 01 ceramic mug or 01 raincoat
• Bills from 3 million VND or more: 01 premium canvas bag or 01 large umbrella

On FAHASA’s online platform, customers will enjoy six layers of special benefits on www.fahasa.com, including: promotional discounts, extra markdowns, free shipping, payment-based discounts, Fpoint accumulation, and free gifts.

Enriching Cultural Experience for Families and Children

In the festive spirit of the anniversary, a variety of engaging activities for children and families will take place at FAHASA bookstores. Young visitors can participate in creative playgrounds, such as coloring, drawing on notebook covers, and children’s reading workshops. These events aim not only to entertain but also to nurture a love for books and spark creative thinking in a warm, cultural environment.

Expanding Nationwide Presence

In Q3 of 2025, FAHASA continues to execute its expansion strategy with the launch of four new bookstores:

• FAHASA Hung Yen (expected to open August 22, 2025)
• FAHASA Vu Yen (expected to open September 30, 2025)
• FAHASA Dong Ba (opened July 31, 2025)
• FAHASA Nguyen Anh Thu (expected to open August 15, 2025)

These openings address growing demand for education, entertainment, and shopping, while also helping to promote reading culture in the community. It’s a strategic step that reaffirms FAHASA’s leading role in the publishing industry and its mission to expand reading culture across Vietnam.

These openings address growing demand for education, entertainment, and shopping, while also helping to promote reading culture in the community. It’s a strategic step that reaffirms FAHASA’s leading role in the publishing industry and its mission to expand reading culture across Vietnam.

In a time of economic challenges, FAHASA and its partners hope that the 49th Birthday Celebration Program will serve as a heartfelt gesture of appreciation to loyal customers. In addition to the opportunity to buy essential goods at fair prices, customers will also receive meaningful commemorative gifts, expressing the gratitude of all FAHASA staff and partners. Despite the challenges ahead, FAHASA remains committed to sustainable development and continuous innovation, maintaining its position as Vietnam’s leading book distributor, and contributing to the spread of reading culture and community intellectual growth.

Source: tiepthi24g.com