This year, FAHASA has invested heavily in lighting architecture, layout, and spatial design, bringing to life a Halloween season that is both enchanting and lively. The atmosphere immediately captures every visitor’s attention from the very first step inside.
A Vibrant Halloween Atmosphere at FAHASA Bookstores
This year, FAHASA has invested heavily in lighting architecture, layout, and spatial design, bringing to life a Halloween season that is both enchanting and lively. The atmosphere immediately captures every visitor’s attention from the very first step inside.
Nguyen Hue Bookstore – A Radiant Halloween Highlight
Located in the heart of District 1, Ho Chi Minh City, FAHASA Nguyen Hue has long been one of the city’s most festive spots at year’s end. For Halloween 2025, the bookstore has been elaborately decorated, creating a bright, lively, and festive atmosphere.
The highlight of Nguyen Hue this year is the fresh pumpkin display area, the first of its kind in FAHASA’s Halloween celebrations. This “pumpkin corner” is illuminated with warm golden lights and glowing orange tones, forming a magical space.
Another highlight is the Halloween station filled with orange and black decorations – hundreds of glowing pumpkin lanterns, fluttering banners, bats, witches, and “Trick or Treat”-themed displays – creating a multidimensional visual experience that immerses visitors in the festive mood right at the entrance.
More than just a display area, this has become a “mini Halloween street” in the heart of Saigon – where customers can enjoy the holiday atmosphere, shop with ease, and take stunning photos.
FAHASA Pham Van Dong Bookstore – A Mini European Autumn Street
Inspired by the Western festive spirit, the Halloween space at FAHASA Pham Van Dong is designed as a miniature European autumn street, where light, color, and architecture harmonize to create an emotional visual experience.
The display space combines orange, black, and purple tones with warm yellow lighting, blending a distinct festive mood with the cozy familiarity of a bookstore.
The entrance is decorated like an “autumn gate,” featuring maple leaves, pumpkins, and Halloween characters arranged in multi-layered height levels to add architectural depth. The open central area, with tiered “Trick or Treat” display tables, feels like a tiny “pumpkin village.”
This thoughtful design turns FAHASA Pham Van Dong into more than a retail space – it’s an immersive cultural experience where visitors can fully enjoy the spirit of Halloween.
FAHASA Tan Phu Bookstore – A Bright Orange World of Fresh Pumpkins
For Halloween 2025, FAHASA Tan Phu has become one of the most popular destinations in the system thanks to its festive and colorful design. Inspired by Western Halloween vibes, the display area resembles a lively festival street, glowing with orange light and filled with fresh pumpkins.
From the entrance, customers are greeted by a radiant Halloween gate in orange and black, with “Trick or Treat” banners, hanging witches, and ghosts that make visitors feel as though they’re stepping through a “festival portal.” Beneath, the fresh pumpkin display area with red maple leaves and golden lights creates a vivid, multidimensional space.
Inside, the layout is well-organized, divided into sections for decorations, accessories, costumes, gifts, candy, and a central check-in zone. The fresh pumpkin area is the visual highlight, showcasing dozens of pumpkin types – teardrop, multicolored, classic orange, and green – creating a cozy and festive scene.
The entire space glows with soft golden light, enhancing the signature orange of the season. With careful design and visual direction, FAHASA Tan Phu offers a complete sensory experience – a true “Halloween street corner” where visitors can shop, explore, and capture the festive spirit.
FAHASA Hue Bookstore – The Warm Glow of Halloween Amid Imperial Architecture
Blending the elegant charm of Hue’s ancient capital with Western festivity, FAHASA Hue transforms into a dazzling visual space full of emotion for Halloween 2025. The main hall is designed as a “festival gate,” where orange and black merge with open architecture and warm lighting, creating a space that feels both modern and familiar.
At the entrance, large pumpkins, festive flags, cobwebs, and witch figures immediately signal the start of the celebration. Inside, open layouts and layered visual compositions create movement and depth. Pumpkin lanterns and hanging decorations lead customers through an immersive experience.
The central display features a wide range of Halloween products – costumes, masks, props, accessories, candies, and gifts – all arranged with aesthetic precision.
FAHASA Hue stands out for its harmony between tradition and modernity – where Western festivity meets the grace of the Imperial City – creating not only a beautiful but emotionally rich Halloween space.
FAHASA Long Bien Bookstore – The Autumn Bridge of Hanoi’s Halloween Glow
Inspired by Thang Long Bridge, a symbol connecting Hanoi’s past and present, FAHASA Long Bien brings to Halloween 2025 a space that embodies both the soul of the capital and the vibrancy of Western celebration.
The façade recreates an “autumn street” scene with rows of bright red maple trees and golden light streaming through glass, evoking the feeling of walking across a bridge in Hanoi’s fall. Subtle Halloween elements – floating ghosts, hanging witches, ribbons, and pumpkin lights – add a mysterious and artistic flair.
The entrance features a fresh pumpkin garden, with hundreds of pumpkins of various shapes and colors – orange, green, striped, and teardrop – stacked in layers to form a “harvest scene.” The mix of orange tones and red leaves creates warmth and festive energy.
Inside, the displays are arranged along a “bridge-like visual axis,” guiding visitors smoothly from one section to another – from pumpkins to costume accessories, witch hats, props, and themed gifts. Each area is designed with rhythm and flow, reflecting FAHASA’s spirit as a “bridge of knowledge.”
The Halloween space at FAHASA Long Bien is not just a product display, but a piece of visual art – where autumn hues, light, and festive energy blend into a vibrant symphony in the heart of Hanoi.
FAHASA – When Halloween Becomes a Journey of Experience
With meticulous investment in lighting, spatial design, and visual art, FAHASA has turned Halloween 2025 into a complete sensory journey. From Nguyen Hue, Pham Van Dong, and Tan Phu to Hue and Long Bien, each bookstore offers its own “composition” of the festival: glowing pumpkins, artistic architecture, and lively check-in corners – all merging into a vivid, unique, and welcoming Halloween world.
More than just creating a festive atmosphere, FAHASA builds a sense of community connection – a place where everyone, especially young people and families, can explore, experience, and capture joyful moments together.
This Halloween season, come to FAHASA Bookstores not only to enjoy the festive atmosphere but also to bring the spirit of Halloween home!
Don’t forget to follow our website and fanpage for the latest updates from FAHASA:
Website: https:// fahasasg.com.vn
Fanpage: NHÀ SÁCH FAHASA
FAHASA CORPORATION
