Nguyen Hue Bookstore was established in 1976, originally operating as the Office of the State-owned Book Distribution Enterprise of Ho Chi Minh City. In the early 1980s, it was officially developed into Nguyen Hue Bookstore and has remained in continuous operation to this day.

More than just a familiar cultural destination, Nguyen Hue Bookstore is a long-standing symbol of FAHASA. It has become an ideal cultural meeting point for the city’s readers, offering a comprehensive array of books, stationery, and cultural products, along with a modern experience area that provides an ideal space for knowledge discovery, entertainment, and creativity. With its abundant and diverse merchandise and dedicated customer service, Nguyen Hue Bookstore is not only a shopping venue but also a distinctive cultural landmark in the heart of the city, a place where book lovers connect and knowledge is shared across generations.

As one of FAHASA’s smart bookstores nationwide, Nguyen Hue Bookstore integrates the latest technologies into every aspect of the shopping experience, including product organization, automatic checkout, and streamlined purchasing processes, offering customers a modern, efficient, and optimized shopping experience. This is a cutting-edge model adopted by major bookstores worldwide, designed to minimize shopping time and maximize customer convenience.